E-Commerce Minute

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E-Commerce Minute: Tuesday -- September 17, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Amazon Rewrites the Conquest Advertising Textbook
Harnessing Data Lakes for E-Commerce Business Growth
5 Tips for Making the Secret Sauce of a Sales Rockstar
Want to Maximize Holiday Sales? Define 3 Key Audiences Now
Is Your E-Commerce Platform Ready for the Next Disruption?
California Applies Brakes to Galloping Gig Economy
Zoho Is Starting to Look Like a Utility

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Today's Story Highlights

Amazon Rewrites the Conquest Advertising Textbook
You've just come home from the gym and discovered that your teenager
cleaned out your stash of energy bars. Drat. You decide to order a new
supply of bars online. You usually buy Clif Bars, so you type the brand
name into Amazon search -- but just as you're about to click the "Buy
Now" button, you notice an ad for Quest Nutrition bars at the top of the
search page. The bars look appetizing.
http://www.ecommercetimes.com/story/86248.html

Harnessing Data Lakes for E-Commerce Business Growth
There were 5,524 store closures in the U.S. alone last year. There is no
doubt that the retail industry increasingly is moving to e-commerce. For
mid-sized retail companies, this trend can be a major opportunity to
gain market share in their local areas and continue to grow in an
industry dominated by Amazon and other giants. However, this growth
requires a strong digital transformation strategy.
http://www.ecommercetimes.com/story/86244.html

5 Tips for Making the Secret Sauce of a Sales Rockstar
Too often, sales teams and successful reps are shrouded in an air of
mystery. Many can't tell you exactly how they do what they do. Nowadays,
they do it behind a screen, which limits the potential for
apprenticeship, immersive learning and modeling. It offers little data
beyond outcomes for managers attempting to dissect what's really
working. So, what is the secret sauce of a sales rockstar?
http://www.ecommercetimes.com/story/86243.html

Want to Maximize Holiday Sales? Define 3 Key Audiences Now
Holiday shoppers spent more money on online purchases last year than
ever before -- a whopping $126 billion from Nov. 1 through Dec. 31. That
was a 16.5 percent increase from the previous year. If the steady upward
trajectory of online holiday spending is any indication, 2019 promises
to be another record year. Is your business ready to claim its piece of
the massive holiday pie?
http://www.ecommercetimes.com/story/86242.html

Is Your E-Commerce Platform Ready for the Next Disruption?
Disruption drives business failure and success. Most people think
technology drives disruption, but technology merely enables disruption
-- changing customer needs cause it. This is especially obvious in e-
commerce. Amazon's rapid growth and increased customer base got
retailers worried. Leaders thought expanding their online presence would
bring growth back -- but they were wrong.
http://www.ecommercetimes.com/story/86231.html

California Applies Brakes to Galloping Gig Economy
California Assembly Bill 5, which would require many businesses to hire
workers as employees rather than independent contractors -- and
reclassify their existing workforces accordingly -- has passed its
second reading. The State Assembly will vote on amendments in a third
reading and then send it to Governor Gavin Newsom, who has indicated he
will sign it into law.
http://www.ecommercetimes.com/story/86238.html

Zoho Is Starting to Look Like a Utility
It has been my belief for several years that our industry is trending
toward the formation of an information utility. I draw this conclusion
carefully based on my understanding of how markets develop and
commoditize. I consider the beginning of the modern IT era as the early
1970s. You can graph a rising line of performance and a declining one
for price -- essentially Moore's Law.
http://www.ecommercetimes.com/story/86237.html

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