E-Commerce Minute

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E-Commerce Minute: Wednesday -- April 8, 2015

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
YouTube Foists Deceptive Ads on Kids, Says Complaint
IBM, Apple Deepen Their Mobile Enterprise Incursion
Apple TV Won't Go Out on 4K Limb
Oracle Aims to Wring More Sales From Marketing Cloud
Commerce Department Embarks on Data Revolution

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Today's Story Highlights

YouTube Foists Deceptive Ads on Kids, Says Complaint
Child and consumer advocacy groups on Monday filed a complaint with the
United States Federal Trade Commission asking it to investigate Google
over unfair and deceptive advertising practices in connection with its
YouTube Kids app. In essence, the app includes ads in a way that takes
advantage of children's developmental vulnerabilities, the complaint
alleges.
http://www.ecommercetimes.com/story/81914.html

IBM, Apple Deepen Their Mobile Enterprise Incursion
IBM and Apple have released an octet of iOS apps for the enterprise
aimed at improving productivity in the healthcare, airline and insurance
industries, and on the factory floor. The eight new apps are part of
IBM's MobileFirst for iOS program, an offshoot of the alliance the
companies forged last summer. This is the third batch of apps produced
by IBM and Apple for the MobileFirst program.
http://www.ecommercetimes.com/story/81910.html

Apple TV Won't Go Out on 4K Limb
The fourth generation of the Apple TV set-top box won't support 4K video
when it arrives later this year, according to a Monday report on
Buzzfeed News, which cited unnamed sources in a position to know. This
is a bit of a surprise, given that the third-generation Apple TV
incorporated the higher-resolution 1080p video standard and included
HDMI-video outputs.
http://www.ecommercetimes.com/story/81906.html

Oracle Aims to Wring More Sales From Marketing Cloud
Oracle last week trumpeted a set of new Marketing Cloud features
designed to improve the customer experience. Oracle ID Graph, Rapid
Retargeter and AppCloud Connect aim to boost sales by aggregating data
from multiple sources and reacting to it in near-realtime. However, they
fall short of the cutting edge in CRM -- predictive analysis.
http://www.ecommercetimes.com/story/81909.html

Commerce Department Embarks on Data Revolution
All major U.S. government agencies employ a chief technology officer who
generally deals with the management of IT resources including hardware,
software, cybersecurity and the mechanics of the digital world. The U.S.
Commerce Department has now gone a step further in addressing the
challenges presented by an ever-evolving world of e-commerce with the
appointment of a chief data officer.
http://www.ecommercetimes.com/story/81900.html

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