E-Commerce Minute

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E-Commerce Minute: Wednesday -- October 7, 2015

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Many Product Searchers Skip Google, Go Directly to Amazon
EU Data Transfer Ruling Leaves Tech Companies in Quandary
Stop Competing on Price, Start Competing on Customer Experience

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Today's Story Highlights

Many Product Searchers Skip Google, Go Directly to Amazon
Amazon has become the first stop for nearly half of online shoppers
researching potential purchases, according to a report BloomReach
released Tuesday. Nearly half -- 44 percent -- of some 2,000 survey
participants said they go directly to Amazon to search for products.
That's a substantial increase from a similar survey Forrester Research
conducted in 2012.
http://www.ecommercetimes.com/story/82578.html

EU Data Transfer Ruling Leaves Tech Companies in Quandary
Europe's highest court has ruled that a 15-year-old agreement regulating
electronic data transfers with the U.S. was invalid, potentially
striking a blow to thousands of U.S. technology companies that rely on a
uniform legal standard do business overseas. The European Court of
Justice ruled that the U.S. Safe Harbor agreement was inadequate to
protect the privacy rights of ordinary citizens.
http://www.ecommercetimes.com/story/82575.html

Stop Competing on Price, Start Competing on Customer Experience
Target may be implementing price matching, but there are other ways to
compete. Customer experience is the new battleground in retail sales,
and winning this battle requires winning over customers with truly
personalized service. Despite all the advancements in technology,
personalized customer service and efforts to build customer loyalty have
all but disappeared.
http://www.ecommercetimes.com/story/82574.html

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