E-Commerce Minute

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E-Commerce Minute: Thursday -- December 3, 2015

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
EFF Sues Google for Snooping on Students
Federal Budget Promises Stable IT Spending - Unless Politics Interferes
Zuckerberg and Chan Pledge Billions to Charity in Love Letter to Baby
More Things, More Cyberattacks
Engagement at Moments of Truth
Target's Website Misses the Mark on Cyber Monday
How to Go Viral: E-Commerce Marketing Strategies

Today's Story Highlights

EFF Sues Google for Snooping on Students
The Electronic Frontier Foundation on Tuesday filed a complaint with the
Federal Trade Commission, alleging that Google has used personal student
data mined from its school Chromebook distribution, and requesting an
investigation and an injunction against the practice. The EFF also
launched a campaign to educate parents and school administrators about
the risks of student data collection.
http://www.ecommercetimes.com/story/82822.html

Federal Budget Promises Stable IT Spending - Unless Politics Interferes
Just when the U.S. federal budget situation seemed about to settle down
-- it didn't. With tens of billions of dollars at stake, federal
acquisition managers and the IT vendors who support government agencies
were breathing a sigh of relief when Congress and the White House agreed
to a two-year government spending program last month. Then the wheels
started to come loose.
http://www.ecommercetimes.com/story/82823.html

Zuckerberg and Chan Pledge Billions to Charity in Love Letter to Baby
Facebook CEO Mark Zuckerberg and wife Priscilla Chan posted an open
letter to their baby daughter, Max, explaining why they plan to give
away 99 percent of their Facebook shares -- worth about $45 billion
currently -- to philanthropic causes. The couple intend to make the
donations gradually over the course of their lives. Zuckerberg and Chan
seek to advance human potential and promote equality.
http://www.ecommercetimes.com/story/82820.html

More Things, More Cyberattacks
Not a day passes without mention of the Internet of Things in the media,
as it appears to expand exponentially. Roughly 6.4 billion things will
be connected to the Internet in 2016, at a rate of 5.5 million new
things per day, according to Gartner. More than 20 billion devices will
be in use by 2020. As a result, everyone must be more cognizant of
cyber-risks.
http://www.ecommercetimes.com/story/82813.html

Engagement at Moments of Truth
Lost somewhere in the pile that is a current research project is an
article on customer loyalty that says that more than half of customers
who recently exhibited loyal behavior toward a vendor said they'd switch
to another vendor in an instant. The question prompting this answer is
whether these customers would switch for a better deal. It was a trick
question trying to determine loyalty.
http://www.ecommercetimes.com/story/82818.html

Target's Website Misses the Mark on Cyber Monday
Target's website traffic hit a wall when a record number of shoppers
showed up in search of Cyber Monday bargains. Having offered a 15
percent discount for any purchase made through the site, Target began to
experience problems shortly after 10 a.m. It then placed customers in a
virtual queue that effectively held their place in line so they would
not lose their purchase orders.
http://www.ecommercetimes.com/story/82811.html

How to Go Viral: E-Commerce Marketing Strategies
Once you've started your e-commerce business, one of the first steps
toward success is to get the word out about your products. With all the
different social media and other platforms available, however, effective
marketing is more complex than ever. It's important to have a balanced
and far-reaching strategy -- one that's just as focused on reaching
long-term goals as it is on going viral.
http://www.ecommercetimes.com/story/82810.html

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