E-Commerce Minute

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E-Commerce Minute: Thursday -- July 20, 2017

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Facebook Launches 'Discover Growth' Global B2B Ad Campaign
Trump's Plan to Make Government IT Great
A New Service Model
Major Tech Firms Pressure FCC to Stay the Net Neutrality Course
Vendor Exposes Millions of Verizon Customers on Amazon Cloud
Free AI Chatbot Goes to Bat for Beleaguered Consumers
With Echo Dot at Bat, Amazon Scores Prime Day Home Run
Consumers Are Ready to Embrace 'Futuristic' Payment Tech
Amazon's Echo Show: The Future Is Here
The 3 Crucial Stages of an Effective Content Marketing Strategy
Nanorep CTO Amit Ben: Chatbots Should Be Useful, Not Human

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Today's Story Highlights

Facebook Launches 'Discover Growth' Global B2B Ad Campaign
Facebook on Wednesday launched "Discover Growth," a global ad campaign
targeting B2B marketers. The 30-day U.S. ad campaign, which will target
direct-response marketers as well as traditional brands, will run both
on and off the Facebook platform. The on-platform campaign reportedly
will consist of one ad per day on Facebook, Instagram and the Facebook
Audience Network.
http://www.ecommercetimes.com/story/84685.html

Trump's Plan to Make Government IT Great
The American Technology Council, which President Donald Trump
established this spring by executive order, has four years to rebuild
the federal government's information technology structure. A massive
reboot of both hardware and software will be necessary to bring
government computers up to modern standards. The effort will force many
government agencies to shift years of floppy disk and other outdated
storage technologies to the cloud.
http://www.ecommercetimes.com/story/84681.html

A New Service Model
People concerned about automation killing jobs might look at Helpshift's
strategy and similar automation approaches. By enabling businesses to
build help or support into mobile apps, these new models are re-
inventing support to get the job done. Sure, they provide automated
support in lieu of conventional agents, but they do so at a level where
it often can be uneconomic to position live agents.
http://www.ecommercetimes.com/story/84683.html

Major Tech Firms Pressure FCC to Stay the Net Neutrality Course
The Internet Association, which represents 40 leading technology
companies -- including Facebook, Google, Amazon and others -- on Monday
filed comments with the FCC, urging it to maintain Net neutrality
regulations enacted during the Obama administration. The rules have
created a level playing field that has helped fuel innovation in the
broadband Internet space, according to IA.
http://www.ecommercetimes.com/story/84680.html

Vendor Exposes Millions of Verizon Customers on Amazon Cloud
Verizon, the largest wireless carrier in the U.S., has confirmed that
data belonging to about six million of its wireless customers was
exposed after the information mistakenly was allowed to remain
unprotected on an Amazon cloud server. The disclosure follows reports
that an engineer at Nice Systems allowed the data of 14 million Verizon
customers to reside on an Amazon Web Services S3 bucket.
http://www.ecommercetimes.com/story/84676.html

Free AI Chatbot Goes to Bat for Beleaguered Consumers
DoNotPay, an AI-based chatbot app created to help fight parking tickets
in the UK, now addresses roughly 1,000 consumer concerns and is
available throughout the U.S. as well as across the pond. The app's
creator, Stanford student Joshua Browder, announced the expansion last
week. Powered by IBM Watson, DoNotPay has about 1,000 bots capable of
tackling a variety of legal and service issues.
http://www.ecommercetimes.com/story/84677.html

With Echo Dot at Bat, Amazon Scores Prime Day Home Run
Amazon has hailed its third-annual Prime Day promotion as its single
biggest global shopping event ever. Held earlier this week, it garnered
an estimated $1 billion in sales, surpassing year-ago sales by 60
percent and beating the company's prior Black Friday and Cyber Monday
records. More members joined Prime on this year's Prime Day than on any
other single day in the company's history.
http://www.ecommercetimes.com/story/84670.html

Consumers Are Ready to Embrace 'Futuristic' Payment Tech
As many as 80 percent of U.S. residents support frictionless payment
methods and technologies, suggests a survey of 1,000 consumers Viewpost
published this week. Among its other findings: Nearly 51 percent of
survey participants were paid electronically through direct deposit, and
83 percent of respondents believed paper checks would be eliminated
completely within the next 20 years.
http://www.ecommercetimes.com/story/84672.html

Amazon's Echo Show: The Future Is Here
Amazon recently launched its Echo Show, which brings a visual screen to
its smart speaker device. I wonder whether we're ready to start living
in what seems like a futuristic Star Trek world. The Echo Show
experience is sort of like having a laptop sitting on your table -- one
that uses AI, allows you to speak to it, speaks back to you, and shows
you relevant things on its screen.
http://www.ecommercetimes.com/story/84669.html

The 3 Crucial Stages of an Effective Content Marketing Strategy
There are three key stages of implementing a content-based lead
generation strategy -- content development, targeting and prospect
nurturing -- that marketers should take into account. However, they
often focus on one stage more than the others, missing out on
opportunities for optimization. That is one of the findings of a new
study from NetLine, a B2B content syndication lead generation network.
http://www.ecommercetimes.com/story/84666.html

Nanorep CTO Amit Ben: Chatbots Should Be Useful, Not Human
"When you provide service, it can be either completely general, or
contextual -- which means it's different for different demographics,"
said Nanorep CTO Amit Ben. "Personalized service means that you get to
the most fine-grained resolution possible. It's self-service that can be
catered and adjusted dynamically to each person experiencing that
service."
http://www.ecommercetimes.com/story/84662.html

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