| Vivian Wagner Oct 23, 2017 1:35 PM PT | |
 | Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is the practice of sharing information your target audience will find helpful and valuable with the intention of creating a profitable customer relationship," said Ardath Albee, CEO of Marketing Interactions. [More...] |
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 | Google Aims to Turbocharge Online Checkout Google on Monday rolled out an online payment service that's designed to accelerate the online checkout process. While the new offering isn't quite Amazon One-Click, it will eliminate many of the annoying steps that can slow down the online purchase process and often result in abandoned shopping carts. Pay with Google uses address and credit or debit card information users provide to Google to speed them through checkout. [More...] |
 | Linux Foundation Launches Open Data Licensing Agreements The Linux Foundation has introduced the Community Data License Agreement, a new framework for sharing large sets of data required for research, collaborative learning and other purposes. CDLAs will allow both individuals and groups to share data sets in the same way they share open source software code. The agreement could help foster an increase in data sharing across a variety of industries. [More...] |
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