E-Commerce Minute

---

E-Commerce Minute: Tuesday -- June 11, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Fraud Siphons Billions of Ad Cash Into Digital Hole
Salesforce and Tableau in Merger
For Brands the Future Is Facebook
When Retail Customers Take It on the Chin, Investors Win
7 Critical Skills for Running an E-Commerce Business

Message From Our Sponsor
Are Facebook and Google Ads Draining Your Budget?
A new department for Online Retailers is now open on ALL EC.
If you sell merchandise online get listed today to promote your
ecommerce business. Free membership available for companies of all sizes.
Check it out: https://www.ectnews.com/adsys/link/?crid=10247/ALL_EC

Today's Story Highlights

Fraud Siphons Billions of Ad Cash Into Digital Hole
Fraudsters have been stealing online advertisers blind -- to the tune of
$23 billion, based on a report from Cheq. Indirect economic and social
costs might increase the total to $30 billion. Marketers have been
wasting billions of dollars on digital ads that never reach buyers'
eyes. Up to 30 percent of ads are impacted by fraud that affects 21
trillion online ads each year.
http://www.ecommercetimes.com/story/86067.html

Salesforce and Tableau in Merger
Salesforce has announced an all-stock deal to acquire analytics
powerhouse Tableau Software. Salesforce will pay 1.103 of its shares for
one Tableau share. The deal is expected to finalize by the end of
October, about a month before Dreamforce. A number of questions arise
from this deal. For instance, why do it at all? Why keep the companies
separate, and what will their relationship be like?
http://www.ecommercetimes.com/story/86061.html

For Brands the Future Is Facebook
Mark Zuckerberg recently said that the future of Facebook is private.
Interestingly, connecting the dots between all the announcements made at
Facebook's 2019 developers conference draws a bright picture of what the
future looks like for brands, small e-commerce stores, and new
businesses using the Facebook family of apps. It includes a whole new
world of opportunities.
http://www.ecommercetimes.com/story/86066.html

When Retail Customers Take It on the Chin, Investors Win
I am a reluctant Costco shopper. My wife is one of the many who really
love the chain. Me... not so much. Seriously -- someone should knock
Costco's top officials on the head and wake them up to the need to focus
on their customers. After all, it's the customers who make Costco
successful. When my family owned lots of retail stores, I learned many
important lessons that Costco needs to learn.
http://www.ecommercetimes.com/story/86062.html

7 Critical Skills for Running an E-Commerce Business
There are many benefits to running an e-commerce business, whether you
operate purely online or not. Online transactions allow you to expand
your reach and service more customers. However, there are challenges to
conducting business online. Here are some specific skills that e-
commerce business owners need to develop in order to be successful.
http://www.ecommercetimes.com/story/86059.html

News Alerts From ECT News Network
Get the day's top business and technology news delivered
to your inbox as stories break. Sign up today -- it's free!
http://www.ectnews.com/adsys/link/?crid=2202/News_Alerts

How to Advertise in This Newsletter
To advertise in this newsletter or elsewhere on ECT News Network,
please call our sales department toll-free at (877) 328-5500, or view
our online media kit at
https://www.ectnews.com/advertising/

Subscribing and Unsubscribing
You are receiving this newsletter in response to your request on
the E-Commerce Times Web site for our daily newsletter. If you wish
to make changes to your newsletter subscription, or if you wish to
receive other free newsletters from the ECT News Network, please click
here: Newsletter Management Wizard

If this e-mail was forwarded to you and you wish to subscribe to
this FREE newsletter, please use our newsletter sign-up wizard:
http://www.ectnews.com/perl/newsletter_registration.pl/

Feedback
We welcome your feedback. Contact us online at
http://www.ectnews.com/perl/contact_form.pl?to=editorial

Follow Us

Copyright 2019 ECT News Network, Inc.
16133 Ventura Blvd., Suite 700, Encino, CA 91436
All Rights Reserved.