Ross Paquette Jun 25, 2019 11:38 AM PT | |
The most successful brands today are those that have created engaged audiences and an exceptional customer experience. They have managed to humanize the most unsentimental of buying processes, and somehow made it look easy. Providing a world class customer experience is so profitable that Gartner has estimated the CX and CRM software market alone to be worth $48.2 billion and rising steadily. [More...] |
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The Greening of E-Commerce E-commerce by its nature involves a lot of packaging and shipping, and e-commerce companies can't always control how their products get sent. There are ways to make these processes more sustainable, however, and the benefits might well be worth the effort. "E-commerce won't stop growing anytime soon," said Mark Bastiaanssen, CEO of Shiptimize. "Many models are currently being tested." [More...] |
Proposed Law Would Force Big Tech to Reveal Value of Consumer Data A Democrat and a Republican have filed a U.S. Senate bill to require companies to report to financial regulators and to the public what consumer data they collect and how they leverage it for profit. "When a big tech company says its product is free, consumers are the ones being sold," said Sen. Josh Hawley, R-Mo. "These 'free' products track everything we do." [More...] |
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