Selasa, 02 Juli 2019

E-Commerce Minute


E-Commerce Minute: Tuesday -- July 2, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
5 Effective Ways to Reduce E-Commerce Churn
The Growing Menace of Weaponized Deepfakes
LinkedIn Tweaks Its Algorithms to Skew Feeds to User Interests
Oracle Advances Its Two-Pronged Cloud Strategy
Technology Tools and Customer Engagement: It's Complicated

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Today's Story Highlights

5 Effective Ways to Reduce E-Commerce Churn
The subscription model forms the backbone of the revenue streams of many
SaaS companies. In fact, more than 90 percent of software providers
expected to migrate to a subscription-based business model by 2022,
according a Gartner report. Despite the higher rates of adoption,
companies often struggle with keeping subscription customers, leading to
high churn rates and lost revenue.
http://www.ecommercetimes.com/story/86107.html

The Growing Menace of Weaponized Deepfakes
The U.S. House Intelligence Committee recently heard expert testimony on
the growing threat posed by "deepfakes" -- altered videos and other AI-
generated false information -- and what it could mean for the 2020
general elections, as well as the country's national security overall.
The technologies collectively known as "deepfakes" can be used to
manipulate and falsify images and videos.
http://www.ecommercetimes.com/story/86103.html

LinkedIn Tweaks Its Algorithms to Skew Feeds to User Interests
LinkedIn has disclosed algorithm changes designed to favor conversations
catering to niche professional interests. The criteria for posts showing
up in members' feeds can be summed up as "people you know, talking about
things you care about," said LinkedIn Senior Director of Product
Management Pete Davies. LinkedIn tested 100 variations of its feed
models through online A/B testing last year.
http://www.ecommercetimes.com/story/86098.html

Oracle Advances Its Two-Pronged Cloud Strategy
Oracle has announced plans to combine its more than 18 related analytics
products under a single banner, Oracle Analytics, making it easier for
customers to figure out what they need. It's not unusual for a company
to innovate a string of offerings before consolidating them into a
single product line, and it's reasonable to assume that vendors that
have not done so already will follow suit.
http://www.ecommercetimes.com/story/86100.html

Technology Tools and Customer Engagement: It's Complicated
The most successful brands today are those that have created engaged
audiences and an exceptional customer experience. They have managed to
humanize the most unsentimental of buying processes, and somehow made it
look easy. Providing a world class customer experience is so profitable
that Gartner has estimated the CX and CRM software market alone to be
worth $48.2 billion and rising steadily.
http://www.ecommercetimes.com/story/86097.html

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