E-Commerce Minute

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E-Commerce Minute: Tuesday -- July 30, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
How to Compete With Big Retail by Optimizing Your Product Page
Recipe for CX Success: Combine Context From Conversations With Speech Analytics
Automation: Helping SMBs Cut the Gordian Knot of Transaction Tax
Timely Antitrust Investigation
Understanding the IP Policy Changes Coming to Amazon Sellers
Salesforce's Road to China

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Today's Story Highlights

How to Compete With Big Retail by Optimizing Your Product Page
Congratulations! You've succeeded in driving online traffic to your
product page. So why aren't customers actually clicking 'Add to Cart'?
Making successful e-commerce conversions, or transforming your website's
visitors into actual paying customers, isn't an easy feat. Expertise on
doing it well and accurately is key to your long-term growth. This is a
critical area where SMBs really struggle.
http://www.ecommercetimes.com/story/86156.html

Recipe for CX Success: Combine Context From Conversations With Speech Analytics
The contact center uses familiar benchmarks to determine if a call, chat
or email is successful or not. Call metrics such as net promoter score,
handle time, and amount of silence are correlated with positive or
negative outcomes. However, insights from speech analytics technology
prove that these metrics only tell part of the story. What's missing?
Context -- and it's the essential CX ingredient.
http://www.ecommercetimes.com/story/86152.html

Automation: Helping SMBs Cut the Gordian Knot of Transaction Tax
Finance and accounting technology became the No. 1 software budgeting
priority for small and mid-sized businesses, according to a survey
conducted last year. Almost 54 percent of respondents were budgeting to
invest in accounting tools in the next 12 to 24 months, with those in
the retail industry specifically forecasting to spend between $30,000
and $40,000.
http://www.ecommercetimes.com/story/86151.html

Timely Antitrust Investigation
The Justice Department is opening antitrust investigations into some of
the biggest tech companies around, including Facebook, Google, Amazon
and others. This is nothing that either the public or the companies
involved should fret about. This is part of the evolution of the tech
sector. We've been through this kind of thing before. Each economic era
follows a similar trajectory.
http://www.ecommercetimes.com/story/86150.html

Understanding the IP Policy Changes Coming to Amazon Sellers
Amazon is keenly interested in protecting the IP rights of its third-
party sellers because the company depends upon them for their long-term
success. In a recent newsletter to shareholders, Amazon CEO Jeff Bezos
explained that third-party sellers currently make up a majority of the
site's gross merchandise sales, with the share of revenue from third-
party sellers having grown to 58 percent.
http://www.ecommercetimes.com/story/86146.html

Salesforce's Road to China
It was bound to happen. Salesforce was going to China at some point, and
it announced that action this week saying it was partnering with
Alibaba. There are so many ways to read this, but I don't have the
filters to resist comparing the announcement to what Robin Williams once
said about cocaine: "Cocaine is God's way of telling you you are making
too much money."
http://www.ecommercetimes.com/story/86147.html

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