E-Commerce Minute

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E-Commerce Minute: Tuesday -- September 8, 2015

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Apple, Hollywood Honchos Put Heads Together
SaaS' Next Wave: Customer Lifetime Value Management
Google's Rebuttal Against EU May Be in Vain

Today's Story Highlights

Apple, Hollywood Honchos Put Heads Together
Apple has been mulling a move to commission original programming for its
Apple TV, and top Hollywood decision makers reportedly have been helping
with the strategizing. Although in-the-know execs spilled a few beans,
they didn't paint a cohesive picture of Apple's plans. Some suggested
Apple was just flirting with the idea, while others hinted that it might
be planning a major undertaking.
http://www.ecommercetimes.com/story/82462.html

SaaS' Next Wave: Customer Lifetime Value Management
Salesforce's latest quarter, along with the buzz surrounding its
upcoming Dreamforce lovefest, have showcased CRM's rapid migration to
the cloud. However, today's SaaS CRM solutions deliver limited value-add
if the organizations that use them are unable to realize marketing and
sales promises. This is especially true for those guiding prospective
customers on an omnichannel journey.
http://www.ecommercetimes.com/story/82457.html

Google's Rebuttal Against EU May Be in Vain
Google has responded to the EC's statement of objections regarding its
search practices by rejecting outright the Europeans' argument that its
innovations were anticompetitive. The SO, published in April, doesn't
support the claim that the company's displays of paid ads diverted
traffic away from shopping services, Google said. Nor does it counter
major advantages to consumers and advertisers.
http://www.ecommercetimes.com/story/82454.html

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