Editor's Pick: 5 Ways to Guarantee Sales Will Hate Your CRM

5 Ways to Guarantee Sales Will Hate Your CRM

Christopher J. Bucholtz Jul 19, 2016 7:14 AM PT

CRM often is described as a discipline and a technology that will transform the entire business. Sales and marketing can get on the same page, support will have visibility into what sales and marketing are doing, and every interaction can be captured and used to create a complete view of every customer. CRM has weak links, however -- and in many businesses, the weakest is the sales team. [More...]

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