Editor's Pick: Gamification's Serious Role in Sales Success

Gamification's Serious Role in Sales Success

Christopher J. Bucholtz Jul 26, 2016 7:30 AM PT

When gamification was just starting to catch on several years ago, I recall sitting next to the CMO of my then-company at a Gartner conference session. The presenter walked the audience through the concept of using ideas borrowed from gaming as a motivational tool, and about two-thirds of the way through, the CMO turned to me and whispered, "This is the most ridiculous thing I've ever seen." [More...]

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