E-Commerce Minute

---

E-Commerce Minute: Tuesday -- September 19, 2017

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Malware Embedded in CCleaner Tool Puts Millions at Risk
5 Ways to Use Snapchat to Target Millennials
Account-Based Marketing Inspires New Software, Strategies
FTC Confirms Probe Into Equifax Data Breach
New Checklist Guides B2B Marketing Automation Platform Purchases
The Vision Thing

Message From Our Sponsor
To compete in today's business world you need to make
the most of the available technologies. ALL EC has the
resources you need to help make informed buying decisions.
Keep your business moving forward. Visit ALL EC today.
http://www.ectnews.com/adsys/link/?crid=10016/ALL_EC

Today's Story Highlights

Malware Embedded in CCleaner Tool Puts Millions at Risk
Malicious code has been discovered in two versions of Piniform's
CCleaner housekeeping utility, the company disclosed on Monday. Piniform
is owned by Avast, whose security products are used by more than 400
million people. The malware infecting CCleaner could give hackers
control over the devices of more than 2 million users. CCleaner is
designed to rid computers and mobile phones of junk.
http://www.ecommercetimes.com/story/84818.html

5 Ways to Use Snapchat to Target Millennials
Once just a hangout for teenagers, Snapchat has matured into an engaging
and effective social media platform. If you're trying to reach a younger
demographic, it's somewhere you probably want to be. "Snapchat is the
best channel to reach young people, as they count for more than two-
thirds of its audience and are very active users," said Melissa Sanchot,
head of marketing at MakeMeReach.
http://www.ecommercetimes.com/story/84815.html

Account-Based Marketing Inspires New Software, Strategies
InsideView has released a new tool for business-to-business companies
that have implemented account-based marketing. It is a fully redesigned
version of InsideView Target, with the addition of ABM workflows and
other enhancements. "Companies who want to [succeed] with ABM need to
start with the right set of target accounts and people," said Joe
Andrews, VP of product and solution marketing.
http://www.ecommercetimes.com/story/84816.html

FTC Confirms Probe Into Equifax Data Breach
In a rare move, the U.S. Federal Trade Commission on Thursday confirmed
that it has opened an investigation into the data breach at Equifax that
compromised the sensitive personal information of 143 million U.S.
consumers. The FTC announcement came less than a week after Equifax
revealed that an unknown party had gained access to names, addresses,
Social Security Numbers and other data belonging to nearly half the U.S.
population.
http://www.ecommercetimes.com/story/84813.html

New Checklist Guides B2B Marketing Automation Platform Purchases
Four Quadrant this week released its Marketing Automation Buyer's
Checklist for companies seeking to purchase a B2B marketing automation
platform, or MAP. The checklist has eight major categories for
evaluation and more than 35 subcategories. It lists more than 100
questions buyers should ask to make an informed assessment of MAP
vendors' offerings.
http://www.ecommercetimes.com/story/84814.html

The Vision Thing
Salesforce earlier this year introduced its Einstein Vision capability,
an idea with a lot of promise but not a great deal of precedent. Who had
applications that could see, and how would this be used? For decades,
we've been content with scanning documents and analyzing them with OCR
tools, or we've used bar codes and QR codes -- but it all came down to
recognizing simple symbols.
http://www.ecommercetimes.com/story/84811.html

News Alerts From ECT News Network
Get the day's top business and technology news delivered
to your inbox as stories break. Sign up today -- it's free!
http://www.ectnews.com/adsys/link/?crid=2202/News_Alerts

INSTA-LEADS From ECT News Network
Access 30 million B2B purchasing decision makers. Learn more:
http://www.ectnews.com/adsys/link/?crid=8734/INSTA-LEADS

How to Advertise in This Newsletter
To advertise in this newsletter or elsewhere on ECT News Network,
please call our sales department toll-free at (877) 328-5500, or view
our online media kit at
http://www.ectnews.com/advertising/

Subscribing and Unsubscribing
You are receiving this newsletter in response to your request on
the E-Commerce Times Web site for our daily newsletter. If you wish
to make changes to your newsletter subscription, or if you wish to
receive other free newsletters from the ECT News Network, please click
here: Newsletter Management Wizard

If this e-mail was forwarded to you and you wish to subscribe to
this FREE newsletter, please use our newsletter sign-up wizard:
http://www.ectnews.com/perl/newsletter_registration.pl/

Feedback
We welcome your feedback. Contact us online at
http://www.ectnews.com/perl/contact_form.pl?to=editorial

Follow Us

Copyright 2017 ECT News Network, Inc.
16133 Ventura Blvd., Suite 700, Encino, CA 91436
All Rights Reserved.