E-Commerce Minute

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E-Commerce Minute: Tuesday -- July 17, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
How E-Commerce SMBs Can Weather Political, Social Firestorms
Did Salesforce Need to Buy Datorama?
3 Smart Ways to Use Video in E-Commerce
A Trade War in the Cloud?

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Today's Story Highlights

How E-Commerce SMBs Can Weather Political, Social Firestorms
A national debate over civility erupted after Stephanie Wilkinson, a co-
owner of a Red Hen restaurant in Virginia, asked White House Press
Secretary Sarah Huckabee Sanders to leave. That wasn't the only
consequence of the incident, though. Restaurant owners in various parts
of America whose businesses had the words "red hen" in their name were
deluged with a storm of angry reactions.
http://www.ecommercetimes.com/story/85448.html

Did Salesforce Need to Buy Datorama?
Salesforce has inked a deal to acquire marketing analytics company
Datorama. The acquisition will give Marketing Cloud a power boost by
expanding data integration and intelligence, according to Salesforce.
The newly acquired tech will give marketers the ability to unlock
insights across channels and data sources, providing a unified view that
can help companies make smarter decisions, it added.
http://www.ecommercetimes.com/story/85450.html

3 Smart Ways to Use Video in E-Commerce
Video is often how stories get told in the 21st century, so it's a good
idea for e-commerce business owners to consider ways they can use this
trend to their advantage. "Today we are constantly bombarded by content,
and video is one of the best ways to cut through that noise," said Chris
Lueck, CEO of FastSpring. "It pays to take the extra time and effort to
incorporate video into your strategy."
http://www.ecommercetimes.com/story/85447.html

A Trade War in the Cloud?
So far, the looming trade war is limited to actions and reactions
related to durable things that trade throughout the global economy. Will
that remain the battleground? Or should we expect greater
contentiousness around services -- specifically, SaaS, and CRM in
particular? Retaliation for U.S. trade initiatives so far has been aimed
at things produced by Trump-leaning industries and states.
http://www.ecommercetimes.com/story/85446.html

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