E-Commerce Minute

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E-Commerce Minute: Friday -- July 20, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Data Partners Team Up to Get ABM Right
Is Philanthropy Becoming Sexy?
Cover Up, Your Smart TV May Be Spying on You
Marketing Partnership to Help Fine-Tune Targeting
How E-Commerce SMBs Can Weather Political, Social Firestorms

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Today's Story Highlights

Data Partners Team Up to Get ABM Right
Openprise has announced new partnerships and a new service designed to
streamline marketing automation and account-based marketing operations.
The new partners offer capabilities such as reverse-IP lookup, business-
to-personal-email address lookup, business data in the UK, and more in-
depth business-to-consumer and business-to-business data capabilities.
http://www.ecommercetimes.com/story/85459.html

Is Philanthropy Becoming Sexy?
The Internet has a long and storied history of democratizing information
and influencing social change. It has flattened hierarchies and made
information accessible to many more people -- though, ironically, it
also has sometimes assaulted democracy in the process. Just think about
how philanthropy has been changing at the instigation of Salesforce, one
of the Internet's poster kids.
http://www.ecommercetimes.com/story/85460.html

Cover Up, Your Smart TV May Be Spying on You
Did you know that fancy smart TV sitting in your living room, kitchen,
bedroom or bathroom actually may be watching you? Sorry to break it to
you. It's another example of amazing modern technology designed to help
marketers while striking a blow to privacy. Then again, we haven't had
privacy in more years than I can remember. There are two ways to look at
this. If you are a marketer, you love it.
http://www.ecommercetimes.com/story/85453.html

Marketing Partnership to Help Fine-Tune Targeting
Sonobi and LiveRamp have partnered to help marketers improve targeting.
The partnership will let brands and agencies build media packages using
the Sonobi JetStream multichannel ad platform and LiveRamp's identity
resolution system. "Sonobi has a forecasting and planning engine that
understands the visitation patterns of an individual user across the
open Web," said CEO Michael Connolly.
http://www.ecommercetimes.com/story/85454.html

How E-Commerce SMBs Can Weather Political, Social Firestorms
A national debate over civility erupted after Stephanie Wilkinson, a co-
owner of a Red Hen restaurant in Virginia, asked White House Press
Secretary Sarah Huckabee Sanders to leave. That wasn't the only
consequence of the incident, though. Restaurant owners in various parts
of America whose businesses had the words "red hen" in their name were
deluged with a storm of angry reactions.
http://www.ecommercetimes.com/story/85448.html

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