E-Commerce Minute

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E-Commerce Minute: Wednesday -- May 1, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Facebook's Ad Library API Draws Fire
New CRM Research Shows Awareness Gap
How to Succeed With Micro-Influencer Marketing
Open Source Flaw Management Shows Signs of Improvement: Report
5 Ways to Personalize B2B E-Commerce

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Today's Story Highlights

Facebook's Ad Library API Draws Fire
Facebook has come under fire for its Ad Library API, which lets users
perform customized keyword searches of all active and inactive ads
related to politics or issues of national importance stored there.
Released in beta last summer, the archive became available to everyone
in March, following pressure from Mozilla ahead of the EU's upcoming
parliamentary elections.
http://www.ecommercetimes.com/story/85990.html

New CRM Research Shows Awareness Gap
CRM guru Esteban Kolsky and I did some primary research earlier this
year, paid for by Zoho. We wanted to improve our understanding of what
buyers of CRM systems were most interested in, and to discover their
highest priorities. Our survey population was comprised of more than 200
highly qualified executives and managers in companies with workforces
that ranged from 500 to several thousand.
http://www.ecommercetimes.com/story/85991.html

How to Succeed With Micro-Influencer Marketing
Influencer marketing continues to build steam, and more companies, large
and small are getting involved. As powerful and as helpful as
influencers can be, it's important to realize that not every influencer
is right for every company. Selection of the right influencers to work
with your company and your brand is an important key to success. Let's
face it -- people don't trust companies.
http://www.ecommercetimes.com/story/85987.html

Open Source Flaw Management Shows Signs of Improvement: Report
Almost two years after the infamous Equifax breach, many organizations
still struggle to identify and manage open source risk across their
application portfolios. Meanwhile, the latest report tracking open
source security shows a 40 percent rise in the average number of open
source components detected in each codebase analyzed. The scanned
software includes commercial applications.
http://www.ecommercetimes.com/story/85988.html

5 Ways to Personalize B2B E-Commerce
For B2B sellers, keeping pace with customer expectations is anything but
easy. Accustomed to the simplicity and convenience that has become
common across B2C transactions, buyers expect more from B2B sellers than
ever before. Make the most of a growing B2B e-commerce market by
considering the unique needs and preferences of each customer. Avoid
funneling customers into a complicated buyer journey.
http://www.ecommercetimes.com/story/85984.html

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