E-Commerce Minute

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E-Commerce Minute: Monday -- May 6, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
4 Advanced Ways Brands Use Data to Increase Online Sales
Small Biz Reaps Major Benefits With Oracle Autonomous Database
What Everyone's Getting Wrong About Digital Transformation
AI Raises the Bar for Home Network Security
The Critical Role of Artificial Intelligence in Payments Tech

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Today's Story Highlights

4 Advanced Ways Brands Use Data to Increase Online Sales
Data is one of the biggest advantages e-commerce brands have over their
brick-and-mortar counterparts. Brands that sell products online can
glean insights not only from sales figures, but also from impressions,
click-through rates, bounce rates, and numerous other data points. They
have a constant stream of visitors to help them optimize every image, ad
and product description.
http://www.ecommercetimes.com/story/85999.html

Small Biz Reaps Major Benefits With Oracle Autonomous Database
Drop Tank is a small company in footprint -- it started with only 22
people -- but it has an outsized mission: to provide loyalty and
discount programs to thousands of gasoline retailers. It has been
decades since gas stations offered incentives to purchase their
products. Last time, in the 1960s, retailers routinely would offer
silverware, glassware and china with fill-ups.
http://www.ecommercetimes.com/story/85998.html

What Everyone's Getting Wrong About Digital Transformation
Digital transformation is all the rage right now, and tech companies are
working hard to promote it. You can hardly take an action online or go
to a conference without being bombarded by digital transformation
messages from every angle. Some companies are even using it to sell
items only distantly related to digitally transforming. However, digital
transformation should not be the end goal .
http://www.ecommercetimes.com/story/85993.html

AI Raises the Bar for Home Network Security
Consumers are becoming increasingly concerned about the hacking of their
devices and data as they hear about more data breaches and have their
own experiences with issues such as ransomware, identity theft and
botnet attacks. Concerns about data security also have been shown to
increase with ownership of more connected devices. Currently, U.S.
broadband households own an average of 10.4 connected devices.
http://www.ecommercetimes.com/story/85994.html

The Critical Role of Artificial Intelligence in Payments Tech
Long an obsession of science fiction writers, "artificial intelligence"
in the modern era of fast-paced technological innovation is a term that
is as ubiquitous as it is nebulous. For the payments technology
industry, however, the term describes advanced analytical technology
that has an outsized potential to improve the payments ecosystem for
banks, payments processors, merchants and consumers.
http://www.ecommercetimes.com/story/85995.html

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