Editor's Pick: Will Apple Beat the Enterprise Curse?

Will Apple Beat the Enterprise Curse?

Rob Enderle Nov 16, 2015 5:00 AM PT

Given that it is basically a big iPad with a better keyboard option and stylus support, the iPad Pro has been getting decent reviews. It can be classified as a first-generation product -- and as such, it does far better than most. However, there have been a huge number of companies in Apple's space that have gone under or stalled when they broadened their focus from the consumer to target IT. [More...]

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Sales and Marketing Sentiment: Feeling Is Perception Is Reality About a year ago, I conducted a survey that led to my company's first-ever Sales & Marketing Sentiment Study. The idea was to get inside the heads of people in sales and marketing and reveal their feelings about the way they worked, the technology they used, and about each other. We split the results into sales and marketing responses and compared them. [More...]

Time for Apple to Broaden Its Model? Apple shares have been sliding since Credit Suisse last week warned of weaker-than-expected iPhone 6s demand. Credit Suisse lowered its earnings estimates for calendar year 2016 by 6 percent, based on Apple cutting component orders by as much as 10 percent due to the weak demand. Credit Suisse lowered its calendar year estimates to 222 million units from 242 million units. [More...]

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