E-Commerce Minute

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E-Commerce Minute: Monday -- September 10, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
How Online Retailers Can Make the Most of Preorders to Maximize Sales
5 Tips for Creating a Gen-Z Friendly Website
ShipBob Gets $40M Injection to Fuel Growth
The Thrill Is Gone for Many Facebook Users
Nimble CEO Jon Ferrara: The Beauty of the CRM Beast

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Today's Story Highlights

How Online Retailers Can Make the Most of Preorders to Maximize Sales
Among the myriad of tactics that e-commerce businesses can use to pump
up sales, preorders might be the most overlooked strategy. Yet preorder
sales are a highly effective way to generate early buzz to gin up demand
for new products. A "preorder" by definition is the sale of a product
that is not immediately available to the consumer but will be sometime
soon.
http://www.ecommercetimes.com/story/85558.html

5 Tips for Creating a Gen-Z Friendly Website
Generation Z is getting a lot of attention these days, as the cohort is
expected to outpace millennials, and comprise 32 percent of the world's
population. This powerful group of 7.7 billion consumers was born into a
digital world. A much-reported claim is that Generation Z has an
attention span of 8 seconds. It may seem that your website should mirror
this lightning-quick attention span.
http://www.ecommercetimes.com/story/85557.html

ShipBob Gets $40M Injection to Fuel Growth
ShipBob, which offers Amazon-type fulfillment services to small and mid-
sized businesses, on Thursday announced it had raised $40 million in a
Series C funding round led by Menlo Ventures. ShipBob's end-to-end
fulfillment solution involves a drop-ship model that lets clients
deliver packages in one to two business days. Partners include Amazon,
BigCommerce, Shopify and other e-commerce platforms.
http://www.ecommercetimes.com/story/85556.html

The Thrill Is Gone for Many Facebook Users
American consumers' attitudes toward Facebook appear to be cooling,
based on the results of a Pew Research Center survey. Forty-two percent
of the roughly 4,600 people who responded to the May poll said they had
taken a break of several weeks from checking the platform. "Facebook's
probably losing subscribers for a number of reasons," said Frost &
Sullivan's Michael Jude.
http://www.ecommercetimes.com/story/85550.html

Nimble CEO Jon Ferrara: The Beauty of the CRM Beast
"The reality of relationships is that people buy from people they like,
know and trust," said Nimble CEO Jon Ferrara. "In the old days, before
we ever engaged in selling, we made a connection by looking at books,
things on the shelves, that kind of thing. Today, we're doing that more
and more electronically. Social is the perfect way to know more about
somebody, and that's actually your job."
http://www.ecommercetimes.com/story/85553.html

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