Editor's Pick: How Online Retailers Can Make the Most of Preorders to Maximize Sales

How Online Retailers Can Make the Most of Preorders to Maximize Sales

Olivier Schott Sep 10, 2018 11:52 AM PT
	Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to gin up demand for new products. A "preorder" by definition is the sale of a product that is not immediately available to the consumer but will be sometime soon. [More...]

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