E-Commerce Minute

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E-Commerce Minute: Tuesday -- December 18, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Chinese Scammers Game Amazon to Boost Sales
Philanthropy's Dunning-Kruger Effect
E-Commerce Success Strategies: Think Local, Not Global

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Today's Story Highlights

Chinese Scammers Game Amazon to Boost Sales
Chinese sellers have been using a number of underhanded techniques to
boost their global rankings and profits on Amazon, according to a
report. Grabbing the high ground on a search results page is critical
for any seller trying to rise above the din created by the more than 500
million products offered on Amazon, which is why some sellers feverishly
search for ways to get an edge in the rankings.
http://www.ecommercetimes.com/story/85744.html

Philanthropy's Dunning-Kruger Effect
The Dunning-Kruger effect is a cognitive bias that leads relatively
unskilled individuals to believe their ability is be much higher than is
accurate. The individuals might be highly skilled and successful in
other areas, but they behave like novices in new areas outside of their
skill zones. The bias was observed experimentally for the first time in
1999, by David Dunning and Justin Kruger.
http://www.ecommercetimes.com/story/85743.html

E-Commerce Success Strategies: Think Local, Not Global
The borderless promise of e-commerce doesn't mean one size fits all.
Your business can have customers from around the globe, but if you want
to keep them and grow, it is crucial to understand local shopper
preferences and behaviors, and be able to respond to them. Without
localization, you won't have an effective go-to-market strategy, and
your opportunity for growth will stall.
http://www.ecommercetimes.com/story/85739.html

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