Editor's Pick: 10 Brand and Marketing Trends to Watch in 2019

10 Brand and Marketing Trends to Watch in 2019

Robert Passikoff Dec 7, 2018 9:40 AM PT
	Metrics matter. In business they measure sales, they measure profits, they measure brand health. Marketers measure their reputations, their ad recall, and their shares-of-market. They measure tweets and shares and all sorts of social networking outreach. With all their measuring, marketers haven't yet located the silver bullet, but really smart marketers have caught the glint. [More...]

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End of the Line for Microsoft Edge? Rumors circulated this week that Microsoft will be replacing the core technology in its Edge browser for Windows 10 with Chromium, the open source software from Google that is the core of the Chrome browser. Google's Blink -- the browser engine that is responsible for interpreting website coding and displaying it on a user's device -- will be basis of the new browser, codenamed "Anaheim." [More...]

Salesforce IoT Insights Could Turbocharge Field Service Salesforce has announced the addition of IoT Insights to Field Service Lightning. The new tool permits signals from IoT devices to show up directly on Salesforce Service Cloud and Field Service Lightning mobile app consoles, alongside CRM data. Service organizations can draw on those IoT signals to anticipate and diagnose issues remotely, determine the source of the problem. [More...]

Google Hasn't Kept Promise to Stop Bubble-Wrapping Users: Report Google hasn't released consumers from its filter bubble -- the package of personalized search results it delivers -- despite having promised to do so, according to study results from DuckDuckGo. Most participants saw results unique to them, the researchers found, which could not be explained by changes in location, time, by being logged into Google, or by Google testing algorithm changes. [More...]

How to Use a VPN for Safer Online Shopping With the holidays fast approaching, are you looking to buy presents online? The holiday season has become synonymous with online shopping. This isn't really surprising as physical stores usually attract crowds of deal hunters. This often conjures up images of throngs of people waiting in line outside the store, some even camping out. This activity is tolerable for some and even fun for others. [More...]

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