| Vivian Wagner Dec 8, 2018 5:00 AM PT | |
 | Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. "It's important for brands to tell their story because the story is what actually resonates with humans," said Nathan Young, storytelling communication instructor at Storytelling Consultant. "We're hardwired to remember stories." [More...] |
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 | 10 Brand and Marketing Trends to Watch in 2019 Metrics matter. In business they measure sales, they measure profits, they measure brand health. Marketers measure their reputations, their ad recall, and their shares-of-market. They measure tweets and shares and all sorts of social networking outreach. With all their measuring, marketers haven't yet located the silver bullet, but really smart marketers have caught the glint. [More...] |
 | Google Hasn't Kept Promise to Stop Bubble-Wrapping Users: Report Google hasn't released consumers from its filter bubble -- the package of personalized search results it delivers -- despite having promised to do so, according to study results from DuckDuckGo. Most participants saw results unique to them, the researchers found, which could not be explained by changes in location, time, by being logged into Google, or by Google testing algorithm changes. [More...] |
 | End of the Line for Microsoft Edge? Rumors circulated this week that Microsoft will be replacing the core technology in its Edge browser for Windows 10 with Chromium, the open source software from Google that is the core of the Chrome browser. Google's Blink -- the browser engine that is responsible for interpreting website coding and displaying it on a user's device -- will be basis of the new browser, codenamed "Anaheim." [More...] |
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