E-Commerce Minute

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E-Commerce Minute: Friday -- December 7, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
10 Brand and Marketing Trends to Watch in 2019
Is IBM's Watson Still an AI Success Story?
Salesforce IoT Insights Could Turbocharge Field Service
Did Marketers Underestimate Their Competition in 2018?
One-of-a-Kind CRM

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Today's Story Highlights

10 Brand and Marketing Trends to Watch in 2019
Metrics matter. In business they measure sales, they measure profits,
they measure brand health. Marketers measure their reputations, their ad
recall, and their shares-of-market. They measure tweets and shares and
all sorts of social networking outreach. With all their measuring,
marketers haven't yet located the silver bullet, but really smart
marketers have caught the glint.
http://www.ecommercetimes.com/story/85727.html

Is IBM's Watson Still an AI Success Story?
IBM's artificial intelligence creation Watson wowed the world with its
appearance on the TV game show, Jeopardy! less than a decade ago. It was
amazing to see a computer play against human beings and do so well. It
showed how IBM was on a rapid growth path. However, in the years since,
it has been struggling to maintain that leadership position as the AI
growth wave has been building.
http://www.ecommercetimes.com/story/85724.html

Salesforce IoT Insights Could Turbocharge Field Service
Salesforce has announced the addition of IoT Insights to Field Service
Lightning. The new tool permits signals from IoT devices to show up
directly on Salesforce Service Cloud and Field Service Lightning mobile
app consoles, alongside CRM data. Service organizations can draw on
those IoT signals to anticipate and diagnose issues remotely, determine
the source of the problem.
http://www.ecommercetimes.com/story/85721.html

Did Marketers Underestimate Their Competition in 2018?
There's one competitor we underestimated this year. It's slowly draining
the attention of every human on the planet. It plays into almost all
human needs -- as they are defined by the Maslow Hierarchy. It's the
rectangular status-seeking device in your hands. That's right. It's your
smartphone. Maslow's needs start with the basics. Starting at the bottom
of the pyramid, we all need food and water.
http://www.ecommercetimes.com/story/85722.html

One-of-a-Kind CRM
The hoopla over vertical market or industry CRM might be eclipsing a
similar move that does the same kind of thing but with less fanfare. In
the end, we might be discussing two iterations and just a difference of
degree. The proliferation of CRM development platforms by companies like
Microsoft, Oracle, and especially Salesforce, is changing how we regard
core functionality.
http://www.ecommercetimes.com/story/85723.html

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