Selasa, 22 Oktober 2019

E-Commerce Minute


E-Commerce Minute: Tuesday -- October 22, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Ring! Ring! Your Presentation Is Calling, and It Wants an Update
Creating Brand Loyalty in the Era of Now
Zoho's Catalyst to Growth
Facebook's After-the-Fact Oversight
Streaming Is the New Cable
A New Business Model With Help From CRM
Millennial Women Chart New Direction for E-Commerce
Fitting Clothing Sales to E-Commerce

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Today's Story Highlights

Ring! Ring! Your Presentation Is Calling, and It Wants an Update
Mobile phones have come a long way since Zack Morris lugged his brick of
a cellphone around the halls of Bayside High School in Saved by the Bell
. If Zack had one of today's smartphones, he'd be texting Kelly on
WhatsApp, posting pictures of himself and A.C. on Instagram, and
trolling Screech on Twitter. Today's smartphones have become essential
to human communication.
http://www.ecommercetimes.com/story/86311.html

Creating Brand Loyalty in the Era of Now
Not so long ago, marketing usually meant gathering some demographic
data, placing ads in selected print and broadcast media, stuffing
mailboxes with direct mail, plastering the countryside with billboards,
and more recently, bombarding the universe with spam. Marketers no
longer can focus on delivering static messages, regardless of how
"targeted" or "multichannel" they may be.
http://www.ecommercetimes.com/story/86307.html

Zoho's Catalyst to Growth
Now would be a good time to put Zoho on your radar if for some reason it
isn't there already. The Austin-based company just announced Catalyst, a
developer environment that helps programmers and others to speed
development of apps and microservices with capabilities inherited from
Zoho's apps portfolio. Catalyst is based on the company's internal
development tools.
http://www.ecommercetimes.com/story/86308.html

Facebook's After-the-Fact Oversight
I wanted to like Kara Swisher's recent piece about Facebook's attempt to
wrestle with its demons, but I can't. It feels too much like self-
delusion. To cut to the chase, Facebook announced it was forming an
oversight board that eventually will have about 40 members with
responsibilities for policing its domain and reducing or even
eliminating fake news and propaganda.
http://www.ecommercetimes.com/story/86306.html

Streaming Is the New Cable
NBCUniversal has named Matt Strauss, a longtime executive at Comcast
Corporation -- the parent company of NBCUniversal since 2011 -- to
oversee its new Peacock streaming service set to launch in April.
Strauss most recently served as executive vice president at Comcast,
where he oversaw Comcast's video, Internet and voice services.
NBCUniversal could have a lot riding on Peacock.
http://www.ecommercetimes.com/story/86300.html

A New Business Model With Help From CRM
I have been writing about Salesforce for 20 years. That's incredible for
me because aside from marriage, there's nothing in my life I've done so
consistently for so long. Perhaps like a marriage, the thing that's been
attractive about Salesforce is its constantly changing nature. The
company went through a typical adolescence for a startup but it always
had a sense that it was changing the world.
http://www.ecommercetimes.com/story/86303.html

Millennial Women Chart New Direction for E-Commerce
It's remarkable how a hot IPO can get discussion going. After a 50
percent rise in the stock price of The RealReal, the marketplace for
consigned luxury items, following its June 28 public offering, there's
been a search to define what is so lucrative about this company, or e-
commerce in general. The RealReal certainly has exhibited wisdom in
various aspects of its e-commerce strategy.
http://www.ecommercetimes.com/story/86299.html

Fitting Clothing Sales to E-Commerce
When buying clothes, many consumers still prefer to head to a bricks-
and-mortar store, browse the racks, and try things on. There's something
about clothing, after all, that's inherently tactile and personal.
Gradually, however, the way people buy clothes has been changing.
Digital technologies are reshaping the world of online fashion sales.
One of the keys to sales success is personalization.
http://www.ecommercetimes.com/story/86295.html

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