E-Commerce Minute

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E-Commerce Minute: Wednesday -- December 11, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Apple Feature Forces Change in Online Ad Industry
How to Turn First-Time Holiday Shoppers Into Repeat Buyers
How to Take CPG Sales to the Next Level
Should Oracle Split?
For Some Sellers, Black Friday Was Beige

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Today's Story Highlights

Apple Feature Forces Change in Online Ad Industry
Apple's Intelligent Tracking Prevention feature has made it difficult
for online advertisers to use cookies to target Safari users. Third-
party cookies "serve as the foundation for almost all advertising use
cases," noted Jordan Mitchell, head of consumer privacy, identity and
data at the IAB Tech Lab. The blocking "negatively affects the ability
for brands to target audiences."
http://www.ecommercetimes.com/story/86410.html

How to Turn First-Time Holiday Shoppers Into Repeat Buyers
More shoppers. Increased sales. Larger orders. This year's five-day
stretch between Thanksgiving and Cyber Monday left echoing "cha-chings"
ringing through the retail atmosphere. A record 190 million Americans
shopped during Thanksgiving weekend, and they're not done yet. This will
be the first year that every day in November and December will surpass
$1 billion in online sales.
http://www.ecommercetimes.com/story/86408.html

How to Take CPG Sales to the Next Level
Consumer packaged goods, or CPG, are the everyday items consumers use,
such as food, beverages, clothes and household products. These products
are ones that require regular replacement or replenishing. Due to the
frequency of purchases and the low cost of switching brands, this market
is extremely competitive. E-commerce is now a popular channel for
purchasing these types of products.
http://www.ecommercetimes.com/story/86403.html

Should Oracle Split?
We're used to discussing M&As in the tech sector, but splitting a
company into two parts is a rarity. Analysts always have to ask who
benefits and how? Shareholders? Other stakeholders, including customers?
Employees? Why does this not happen more often? Surely businesses
outgrow their markets' demands, but more often than not a business will
sell itself to a suitor rather than splitting.
http://www.ecommercetimes.com/story/86405.html

For Some Sellers, Black Friday Was Beige
If Black Friday is the biggest sales day of the year, is it necessarily
the best? For many small merchants, it seemed Black Friday was more
beige than black. Black Friday is the biggest sales day of the year, but
it's often dominated by massive merchants. For smaller businesses, there
are other peak sales days that might be better suited to their unique
positioning.
http://www.ecommercetimes.com/story/86402.html

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