Rob Enderle Dec 30, 2019 11:30 AM PT | |
As we get to the end of December, I typically pick my product of the year, but this is also the end of the decade, so I'll go back and look at the prior products of the year, name my pick for this year, and then pick my product of the decade. 2010 was an easy choice as the iPad came out and scared the hell out of the entire PC market. Its release made the whole "PC is Dead" thing real. [More...] |
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Is Privacy Possible in 2020? The California Consumer Protection Act goes into effect in 2020, and other state and federal laws are on the horizon -- but is it possible that these state laws will really provide us privacy? How many readers take the time to read the privacy policy, or click agreement, when they download a new version of an app on their smartphone or tablet? Probably none. What are the consequences? [More...] |
How to Create a Content Marketing Strategy That Actually Works Today's consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Added to this, they have become immune to traditional outbound marketing methods -- such as billboards and television advertisements -- and they expect brands and businesses to tailor their messages based on customers' individual preferences. [More...] |
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