E-Commerce Minute

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E-Commerce Minute: Tuesday -- June 27, 2017

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Can Amazon Reinvent the Shopping Experience?
Where FinancialForce Fits
What's Next in the Volatile Pay-TV Services Market?
Experts Identify 6 Emerging Influencer Marketing Trends

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Today's Story Highlights

Can Amazon Reinvent the Shopping Experience?
There is little doubt that the Internet has altered the way U.S.
consumers think about shopping. E-commerce sales grew 15.6 percent in
2016 and now account for 11.7 percent of all retail sales, according to
recent reports. Amazon accounts for a whopping 43 percent of those e-
commerce sales. Amazon, in particular, has changed the way consumers
think about e-commerce sales, or etail.
http://www.ecommercetimes.com/story/84591.html

Where FinancialForce Fits
FinancialForce held its first big time user conference in Las Vegas last
week, headlined by new CEO Tod Nielsen. The company seems to be telling
us that it is adjusting course in an effort to create a new category
aligned with enterprise resource planning, but very much for this
century. The key concept is services, which must be explained.
http://www.ecommercetimes.com/story/84639.html

What's Next in the Volatile Pay-TV Services Market?
There recently has been an erosion in penetration of pay-TV
subscriptions in the United States. They have fallen from a high of 86
percent in 2014 to 83 percent in early 2017, based on Parks Associates
recent consumer research. Despite signs in late 2015 and early 2016 that
the U.S. cable TV industry finally had reversed years of subscriber
losses, the numbers declined again.
http://www.ecommercetimes.com/story/84614.html

Experts Identify 6 Emerging Influencer Marketing Trends
Influencer marketing has become an area of strategic importance for
marketing departments, according to Traackr. B2B technology companies
are aware of the trend, according to the paper's coauthor, business
consultant Mark Schaefer, but they lag in implementing influencer
marketing programs. Interviews with 10 marketing experts suggest that
influencer marketing requires a fundamental shift.
http://www.ecommercetimes.com/story/84637.html

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