A digital customer journey "starts from the actual need and goes all the way to the usage of the product or brand," said Globant CTO Diego Tartara. "The journey is not only the touchpoints with the digital tool. It has to do with the end-to-end relationship between a specific user and a brand or product." There are several components that go into an effective and innovative digital journey. [More...]
SoftMaker for Linux Is a Solid Microsoft Office Alternative SoftMaker Office could be a first-class professional-strength replacement for Microsoft Office on the Linux desktop. The Linux OS has its share of lightweight word processors and a few nearly worthy standalone spreadsheet apps, but very few high-end integrated office suites exist for Linux users. Generally, Linux office suites lack a really solid slide presentation creation tool. [More...]
6 Ways SMBs Can Meet Online Shoppers' High Shipping Expectations For many online shoppers, shipping has become a pivotal issue, and one of the worst things an etailer can do is allow a shipment to be late. On-time arrival is such a high expectation that many shoppers find late delivery worse than other notoriously disagreeable things, a recent DHL survey of 1,400-plus online shoppers suggests. Also, consumers want shipping to be free. [More...]
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