Given how many big names have fallen over the last few weeks due to sexual misconduct, abuse and harassment, you'd think I'd name 2017 as the year of power abuse. However, while I know a lot of folks think the issue is dying down, I don't see that at all. There are entire industries that have yet to be hit by this, and Congress hasn't even finished cleaning house or putting in place rules to prevent this activity. [More...]
Most Marketers Struggle to Reach Targeted Customers Sixty percent of the digital marketing professionals who responded to a recent survey reported difficulty in reaching their target audiences with messaging and content. Only 19 percent of those surveyed were "very familiar" with how automation could help drive marketing campaigns, according to Ytel. Fifty-eight percent of those surveyed said they liked to use phones for marketing. [More...]
Data Modeling Is Key in New Customer Insight Platform Heap has introduced a new feature set for its autonomous customer insight platform. Non-destructive data modeling allows users to define and model new insights without touching the raw data structure, resulting in faster iteration and speeding up productivity. Virtual event definitions let users retroactively update metrics on the fly wherever they are used. [More...]
Microsoft Gives Productivity Tools More AI Chops Microsoft has announced new AI features and functionality for several of its flagship products and services. Harry Shum, EVP of Microsoft AI and Research, recently demonstrated some of the new capabilities. Building on the progress the company has made in integrating AI over the past year, the new enhancements are designed to help users perform increasingly complex and complicated tasks. [More...]
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