E-Commerce Minute

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E-Commerce Minute: Monday -- March 18, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Boosting E-Commerce Sales Through Storytelling
How to Bring Relationships Back to CRM
From Virtual to Value: Building Meaningful Experiences With Gamification
Can Facebook Solve Its Worsening Privacy Problem?
Amazon Drops Lowest-Pricing Rule for Third-Party Sellers
Millennial CRM

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Today's Story Highlights

Boosting E-Commerce Sales Through Storytelling
Storytelling is a central part of e-commerce marketing, and it's vital
that brands both know their own stories and understand how to tell them.
Everything from brand loyalty to purchasing decisions relies on a
company having an engaging and well-told story. "Facts tell, but stories
sell," remarked Samantha Reynolds, president of Echo Storytelling
Agency. "We decide what to buy based on emotion."
http://www.ecommercetimes.com/story/85906.html

How to Bring Relationships Back to CRM
Customer relationship management is a term you've likely heard if you
have worked in the tech space. CRM software solutions have not always
been as far-reaching as they are today. Over the last 40 years, CRM has
evolved from a range of disparate business solutions developed for
various customer needs. The earliest CRM tools were devices like
Rolodexes, which you can hardly even find these days.
http://www.ecommercetimes.com/story/85903.html

From Virtual to Value: Building Meaningful Experiences With Gamification
Amid shifting consumer habits and the digitization of everything, the
retail landscape has undergone significant transformations over the past
decade, and it continues to evolve as quickly as ever. These
transformations bring about a slew of challenges and opportunities for
retailers to improve the overall shopping experience. One technique for
increasing engagement is gamification.
http://www.ecommercetimes.com/story/85902.html

Can Facebook Solve Its Worsening Privacy Problem?
The good news is that of the many troubles Facebook has, privacy seems
to be front and center for both CEO Mark Zuckerberg and COO Sheryl
Sandberg. The question is, will the actions they take to address the
company's privacy issues be enough? If not, this is the kind of problem
that can and will cause long-term damage to the Facebook brand. Its
leaders need to come up with an immediate fix.
http://www.ecommercetimes.com/story/85899.html

Amazon Drops Lowest-Pricing Rule for Third-Party Sellers
Amazon reportedly has removed the price parity contract clause that
barred third-party vendors on its platform from selling their products
at a lower price elsewhere. The company long has been accused of
anticompetitive behavior and has come under considerable political
pressure because of its use of the price parity, also known as "most
favored nation," restriction.
http://www.ecommercetimes.com/story/85898.html

Millennial CRM
Trying to do business without also having a modern CRM system is like
walking around naked. You can do it, at least for a little while, but
people will begin to think you're weird -- and the trouble is, those
people are all potential customers. CRM is essential today because,
despite our reverence for the free market, it's really more like free
markets -- plural.
http://www.ecommercetimes.com/story/85897.html

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