E-Commerce Minute

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E-Commerce Minute: Friday -- March 22, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
AI-Powered Inventory Management: A Make-or-Break Tool for Retailers
Instagram Launches In-App Shopping Experiment
Boosting E-Commerce Sales Through Storytelling
How to Bring Relationships Back to CRM

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Today's Story Highlights

AI-Powered Inventory Management: A Make-or-Break Tool for Retailers
Retail is facing battles on all fronts. Up against Amazon's streamlined
operations on one side, and a higher demand for flawless customer
service and experience on the other, it's either think or sink for many.
However, AI has thrown some early adopters a lifeline. As Amazon has
proven with its stranglehold on the retail industry, online shopping is
unquestionably the future.
http://www.ecommercetimes.com/story/85913.html

Instagram Launches In-App Shopping Experiment
Instagram has introduced Checkout on Instagram -- an in-app purchasing
tool -- as a closed beta for consumers in the U.S. Among the 20
participating brands are Adidas, Nike, Burberry, Dior, Huda Beauty,
Prada and Michael Kors. "Users in the U.S. can buy from a majority of
these brands starting today, with all of them coming on board over the
coming weeks," said Instagram spokesperson Paige Cohen.
http://www.ecommercetimes.com/story/85907.html

Boosting E-Commerce Sales Through Storytelling
Storytelling is a central part of e-commerce marketing, and it's vital
that brands both know their own stories and understand how to tell them.
Everything from brand loyalty to purchasing decisions relies on a
company having an engaging and well-told story. "Facts tell, but stories
sell," remarked Samantha Reynolds, president of Echo Storytelling
Agency. "We decide what to buy based on emotion."
http://www.ecommercetimes.com/story/85906.html

How to Bring Relationships Back to CRM
Customer relationship management is a term you've likely heard if you
have worked in the tech space. CRM software solutions have not always
been as far-reaching as they are today. Over the last 40 years, CRM has
evolved from a range of disparate business solutions developed for
various customer needs. The earliest CRM tools were devices like
Rolodexes, which you can hardly even find these days.
http://www.ecommercetimes.com/story/85903.html

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