E-Commerce Minute: Saturday -- March 9, 2019
The E-Commerce Times -- E-Business Means Businesshttps://www.ecommercetimes.com
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Headline Scan
Is Your Site Mobile Perfect? How to Catch Buyers Who Never Stand Still
Augmented Reality and E-Commerce: Bridging the Physical-Digital Gap
Google Images Now Display Shoppable Ads
Target Hits the E-Commerce Bull's-Eye
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Today's Story Highlights
Is Your Site Mobile Perfect? How to Catch Buyers Who Never Stand Still
Mobile search and buying continue to grow as the chosen means for
consumers' online shopping, with the market set to reach an estimated
$218 billion in 2019. By 2021, it's estimated that 72.9 percent of
online purchases will be made on a mobile device . If you factor in the
Millennial and Generation Z demographics, virtually all sales soon will
be mobile-generated.
http://www.ecommercetimes.com/story/85890.html
Augmented Reality and E-Commerce: Bridging the Physical-Digital Gap
I grew up thinking the Mall of America was an unbelievable epicenter of
retail commerce. Touted as the biggest mall in the world -- even
equipped with an amusement park -- the Minnesota complex boasted stores
of all kinds: toys, clothing, furniture, home furnishings. Then this
thing called "e-commerce" came along and basically made the Mall of
America seem like Main Street in small-town America.
http://www.ecommercetimes.com/story/85888.html
Google Images Now Display Shoppable Ads
Google wants to become your digital shopping catalog through shoppable
ads. The company on Tuesday said it is testing a new format on a small
percentage of traffic with select retailers. Merchants can highlight
multiple products available for sale within a sponsored ad among Google
Images results. Google is testing this approach on broad queries
surfacing on searches like "home office ideas," "shower tile designs"
and "abstract art."
http://www.ecommercetimes.com/story/85883.html
Target Hits the E-Commerce Bull's-Eye
Target has reported higher gains in last year's holiday sales, largely
due to improved e-commerce strategies and store makeovers, and has
offered an upbeat outlook. Its stores fulfilled nearly 75 percent of its
fourth-quarter digital sales. Holiday sales increased 5.3 percent.
Physical stores open for at least 12 months saw a sales jump of 2.9
percent. Online sales soared 31 percent.
http://www.ecommercetimes.com/story/85882.html
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