Jumat, 08 Maret 2019

E-Commerce Minute


E-Commerce Minute: Friday -- March 8, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Augmented Reality and E-Commerce: Bridging the Physical-Digital Gap
Google Images Now Display Shoppable Ads
Target Hits the E-Commerce Bull's-Eye
Breaches: Fix the Issue, Not the Blame

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Today's Story Highlights

Augmented Reality and E-Commerce: Bridging the Physical-Digital Gap
I grew up thinking the Mall of America was an unbelievable epicenter of
retail commerce. Touted as the biggest mall in the world -- even
equipped with an amusement park -- the Minnesota complex boasted stores
of all kinds: toys, clothing, furniture, home furnishings. Then this
thing called "e-commerce" came along and basically made the Mall of
America seem like Main Street in small-town America.
http://www.ecommercetimes.com/story/85888.html

Google Images Now Display Shoppable Ads
Google wants to become your digital shopping catalog through shoppable
ads. The company on Tuesday said it is testing a new format on a small
percentage of traffic with select retailers. Merchants can highlight
multiple products available for sale within a sponsored ad among Google
Images results. Google is testing this approach on broad queries
surfacing on searches like "home office ideas," "shower tile designs"
and "abstract art."
http://www.ecommercetimes.com/story/85883.html

Target Hits the E-Commerce Bull's-Eye
Target has reported higher gains in last year's holiday sales, largely
due to improved e-commerce strategies and store makeovers, and has
offered an upbeat outlook. Its stores fulfilled nearly 75 percent of its
fourth-quarter digital sales. Holiday sales increased 5.3 percent.
Physical stores open for at least 12 months saw a sales jump of 2.9
percent. Online sales soared 31 percent.
http://www.ecommercetimes.com/story/85882.html

Breaches: Fix the Issue, Not the Blame
Following a natural disaster that causes property damage to businesses
and homes -- say a hurricane, fire or flood -- how often do you hear
suggestions that the victims were at fault for their misfortune, or that
they could have done something to prevent the event from occurring in
the first place? Not often, right? We all know that events like that are
possible. We plan around those possibilities, and we don't blame the
victims.
http://www.ecommercetimes.com/story/85879.html

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