| Rob Enderle Mar 18, 2019 10:40 AM PT | |
 | Elizabeth Warren's desire to curtail Facebook, Amazon and other companies that have misused their massive power -- or may do so in the future -- is well founded. The U.S. appears to be trending toward civil war, and I'd place social media in general on the wrong side of this trend. However, we need a plan that will cure the problem without killing the patient. [More...] |
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 | Boosting E-Commerce Sales Through Storytelling Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked Samantha Reynolds, president of Echo Storytelling Agency. "We decide what to buy based on emotion." [More...] |
 | How to Bring Relationships Back to CRM Customer relationship management is a term you've likely heard if you have worked in the tech space. CRM software solutions have not always been as far-reaching as they are today. Over the last 40 years, CRM has evolved from a range of disparate business solutions developed for various customer needs. The earliest CRM tools were devices like Rolodexes, which you can hardly even find these days. [More...] |
 | AR in Harry Potter Game Is Next Best Thing to Real Magic Niantic last week offered a few members of the gaming press a chance to take in the magic of its upcoming Harry Potter: Wizards Unite augmented reality game. The game, which is being developed as part of a joint effort with WB Games San Francisco under the Portkey Games label, promises to build on Niantic's hugely popular Pokémon Go mobile phone game. [More...] |
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