E-Commerce Minute

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E-Commerce Minute: Monday -- August 10, 2015

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Advertising Online? How's Your Viewability?
Google on Universal Right to Be Forgotten: Fuhgeddaboudit
Salesforce Extends Marketing Cloud to Instagram
Sprint Sinks to 4th Place, T-Mobile's Legere Gloats

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Today's Story Highlights

Advertising Online? How's Your Viewability?
Viewability -- that is, a display or video ad's ability to be viewed
effectively on a Web page -- is the most critical factor in any video or
display ad campaign. However, a surprisingly large percentage of display
and video ads lacked either visibility or longevity, the two most
important pieces of viewability, in recent studies. How exactly can a
marketer ensure short- or long-term viewability?
http://www.ecommercetimes.com/story/82358.html

Google on Universal Right to Be Forgotten: Fuhgeddaboudit
Google last week asked French regulators to withdraw a demand to
universally delist from search results links to information about French
citizens who wish to be forgotten on the Internet. Any European can ask
to have certain links about them removed from search results that appear
in Europe, and Google will grant those requests if they meet specific
criteria.
http://www.ecommercetimes.com/story/82353.html

Salesforce Extends Marketing Cloud to Instagram
Salesforce has extended its Social.com, Active Audiences and Social
Studio marketing tools to Instagram. These tools let marketers buy and
manage advertising, publish content, participate in and review
discussions with customers, resolve customer service issues, and analyze
conversations. Marketers already are using these tools on Facebook,
Twitter, LinkedIn, Google+ and YouTube.
http://www.ecommercetimes.com/story/82351.html

Sprint Sinks to 4th Place, T-Mobile's Legere Gloats
Sprint continued to make progress in its turnaround during Q1, it said
Tuesday. However, it apparently wasn't enough to keep the company from
slipping to fourth place among major wireless carriers, exchanging
places with T-Mobile, which climbed up to third. Among other things,
Sprint cut postpaid customer losses in the quarter to 12,000 -- the
lowest ever.
http://www.ecommercetimes.com/story/82350.html

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