| Rob Enderle Aug 10, 2015 5:00 AM PT | |
 | Like a lot of folks, I'm starting to go through withdrawals because The Daily Show with Jon Stewart dropped off the air last week. It is kind of amazing that it was how a massive number of us actually kept up on the news, given it wasn't a real news program. However, while the show was a commercial success, it appeared that wasn't its only goal. [More...] |
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 | Advertising Online? How's Your Viewability? Viewability -- that is, a display or video ad's ability to be viewed effectively on a Web page -- is the most critical factor in any video or display ad campaign. However, a surprisingly large percentage of display and video ads lacked either visibility or longevity, the two most important pieces of viewability, in recent studies. How exactly can a marketer ensure short- or long-term viewability? [More...] |
 | Broken Windows and 12 Hours of Missing Time The fact that Microsoft has posted a Web page for users to "Get help with Windows 10 upgrade and installation errors" probably is just the latest sign that the release of its new -- and highly anticipated -- operating system has some problems that need to be resolved. It appears things haven't been going as smoothly as the company would have liked since Windows 10 became generally available. [More...] |
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