E-Commerce Minute

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E-Commerce Minute: Monday -- August 17, 2015

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Legislation Aims to Bring Product Warranties Into the Internet Age
Report: Ad Blockers Are Killing Ad Dollars
Full Circle's 80-20 Rule

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Today's Story Highlights

Legislation Aims to Bring Product Warranties Into the Internet Age
The process of "checking the fine print" always has been an important
aspect of consumer behavior. For product manufacturers, providing
important transaction information to consumers also has been a
challenging part of business operations. Take the fine print of warranty
information, for example. In the world of e-commerce, how should sellers
and buyers approach the warranty issue?
http://www.ecommercetimes.com/story/82386.html

Report: Ad Blockers Are Killing Ad Dollars
About $21.8 billion in global ad revenues have been lost so far this
year due to ad blockers, according to a report Pagefair released this
week in partnership with Adobe. Consumers increasingly are opting for
tools to shut down ads before they pop up. By next year, the U.S. alone
should account for about $20 billion in blocked ad revenue, the report
predicts.
http://www.ecommercetimes.com/story/82384.html

Full Circle's 80-20 Rule
I recently talked with Bonnie Crater about changing her company's name,
and something really struck home. Crater is CEO of Full Circle Insights,
and I've known her since her days as an executive at Salesforce. As I
was listening to Crater, I recalled that old aphorism, often attributed
to John Wanamaker, that half an advertising budget is wasted, but we
just don't know which half.
http://www.ecommercetimes.com/story/82385.html

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