Editor's Pick: Gadget Ogling: Smart Rings, Breathalyzing Bike Locks, and Laptop-Sized Transports

Gadget Ogling: Smart Rings, Breathalyzing Bike Locks, and Laptop-Sized Transports

Kris Holt Aug 15, 2015 5:00 AM PT
	Please, whatever you do, don't decide with your loved one it would be a good idea to get rings that vibrate only when you're trying to get in touch with one another. Omate and Emanuel Ungaro are offering schmucks the Ungaro ring, which does just that. It buzzes when one designated person, whoever that may be, sends a text message or calls you. It will retail for up to $2,000. [More...]

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Report: Ad Blockers Are Killing Ad Dollars About $21.8 billion in global ad revenues have been lost so far this year due to ad blockers, according to a report Pagefair released this week in partnership with Adobe. Consumers increasingly are opting for tools to shut down ads before they pop up. By next year, the U.S. alone should account for about $20 billion in blocked ad revenue, the report predicts. [More...]

Full Circle's 80-20 Rule I recently talked with Bonnie Crater about changing her company's name, and something really struck home. Crater is CEO of Full Circle Insights, and I've known her since her days as an executive at Salesforce. As I was listening to Crater, I recalled that old aphorism, often attributed to John Wanamaker, that half an advertising budget is wasted, but we just don't know which half. [More...]

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