E-Commerce Minute

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E-Commerce Minute: Tuesday -- January 16, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Study: Community-Owned Broadband Beats Commercial ISPs on Price
Top 5 Data-Driven Mobile Services for a Competitive Edge
Namogoo CEO Chemi Katz: Malware Can Ruin the Customer Journey
Cloud Training to Boost Competitive Advantage Strategies
Winning Tactics for Marketing in the Micro-Moment
The Platform Wars of 2018

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Today's Story Highlights

Study: Community-Owned Broadband Beats Commercial ISPs on Price
Community-owned fiber-to-home broadband networks generally charge less
for entry-level service than private providers, according to Harvard's
Berkman Klein Center for Internet & Society. Despite lower "teaser
rates" private providers offer during the first year of service,
publicly-owned fiber-to-the-home networks in 23 of 27 communities
examined offered lower-priced service.
http://www.ecommercetimes.com/story/85066.html

Top 5 Data-Driven Mobile Services for a Competitive Edge
The mobile data market has been approaching saturation in major
industrialized nations. Mobile data consumption has increased steadily
over the past several years, but consumers have found new ways to avoid
paying extra for services they don't need or use -- and intense
competition among mobile carriers has allowed consumers to switch from
fixed-data to unlimited plans and pay less in the process.
http://www.ecommercetimes.com/story/85057.html

Namogoo CEO Chemi Katz: Malware Can Ruin the Customer Journey
When all goes well, the customer journey "ends with buying a product,"
said Chemi Katz, CEO of Namogoo. "Hijacking interferes with the
customer's journey. It can be a pop-up that the company didn't put
there, or something that will lead a customer out of the website. It's
any interference that doesn't come from the e-commerce business itself,
but from a third party."
http://www.ecommercetimes.com/story/85063.html

Cloud Training to Boost Competitive Advantage Strategies
One of the biggest challenges facing organizations of all sizes trying
to move to the cloud is finding and retaining the skilled workers
necessary to implement today's rapidly expanding assortment of on-demand
services. This skills gap cost companies more than $250 million in lost
business opportunities in just one year, according to a recent survey
conducted by the London School of Economics.
http://www.ecommercetimes.com/story/85060.html

Winning Tactics for Marketing in the Micro-Moment
Google believes that all the important consumer buying decisions happen
in a brief flash of time. Understanding and responding to customer needs
in those all-important, tiny moments is key to successful marketing, the
company says. Specifically, they are the exact moments when people turn
to a device because they want one or more of four things: to know, do,
go or buy. Google has built a new marketing model around "micro-
moments."
http://www.ecommercetimes.com/story/85053.html

The Platform Wars of 2018
The new battleground in enterprise software is likely to be the software
platform. This is not to say that analytics and security are not
important, but they are being handled in different ways. Security is
being handled in ways that address both hardware and software
vulnerabilities, but these things aren't what customers or consumers
spend their days thinking about.
http://www.ecommercetimes.com/story/85055.html

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