Jumat, 02 Februari 2018

E-Commerce Minute

E-Commerce Minute: Friday -- February 2, 2018

The E-Commerce Times -- E-Business Means Business
Part of the ECT News Network

Headline Scan
There May Be Gold in Them Thar Podcasts
Feds to Probe Apple's iPhone Performance Disclosures
Apple May Be Gearing Up to Crack E-Books
The Top 20 CRM Blogs of 2017: Countdown, Part 2
Don't Pay the Hackers
Google's Ad Mute Option Could Be a Valuable Messaging Tool
Self-Service AI Aims to Grease the Wheels for B2B Sales Teams
AT&T Raises Eyebrows With Call for Internet Bill of Rights
New Service Aims to Ease B2B Tech Purchasing Process
Salesforce's Triangulation Strategy

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Today's Story Highlights

There May Be Gold in Them Thar Podcasts
User engagement with podcasts has been steadily increasing, and many
listeners actually prefer longer-format content, based on results of
Apple's Podcast Analytics reported this week. The service, which Apple
launched late last year, gives podcasters a way to track performance
metrics including number of listeners, total time listened and time per

Feds to Probe Apple's iPhone Performance Disclosures
Both the Department of Justice and the Securities and Exchange
Commission have launched investigations into Apple. The company has said
that it will respond to the federal inquiries. Apple faces allegations
that it may have misled investors when it decided to throttle
performance on older iPhone models while introducing two pricey new
ones, including the thousand-dollar iPhone X.

Apple May Be Gearing Up to Crack E-Books
Apple reportedly has been working on a redesign of its e-book app for
iPhones and iPads, in what could be the biggest upgrade to its e-book
service in years. The new app reportedly is undergoing testing and will
be released in the next few months. It will have a simpler interface
that better highlights books currently being read in a section called
"Reading Now."

The Top 20 CRM Blogs of 2017: Countdown, Part 2
Where does the discipline of CRM begin? We have a good idea where the
software fits, but where does its impact end? With a sale? With a
customer saying good things about your company to other customers? With
a repeat purchase? And does CRM contribute to these events alone, or is
there a web of other activities that help drive these relationships --
and do we ever consider these things to be CRM?

Don't Pay the Hackers
If you follow security news, you may have noticed a disturbing trend.
Last year, we learned that Uber paid attackers $100,000 to keep under
wraps their stealth of the personal information of 50 million Uber
riders. More recently, we learned that Hancock Health paid approximately
$55,000 in bitcoin to bring hospital systems back online. The payment of
ransoms could be more common than it appears.

Google's Ad Mute Option Could Be a Valuable Messaging Tool
Google on Thursday announced a new feature that will let users mute so-
called "reminder ads" in third-party apps and websites that are powered
by its ad engine. It plans to expand this feature to its own services,
including Gmail, YouTube and Google Search, in the coming months. The
new tool is the latest addition to Google's dashboard for ad controls.

Self-Service AI Aims to Grease the Wheels for B2B Sales Teams
SalesDirector.ai has released a self-service version of its artificial
intelligence sales execution and sales forecasting platform for B2B
sales teams. The system provides enterprise-grade AI to sales teams in
less than five minutes, according to the company. Like the regular
SalesDirector.ai platform, the self-service version is offered as a

AT&T Raises Eyebrows With Call for Internet Bill of Rights
In an open letter and a series of full-page ads in major newspapers,
AT&T CEO Randall Stephenson has urged Congress to enact an Internet Bill
of Rights and to bring the Net neutrality debate to an end. Although
AT&T supported the FCC's December vote to repeal its Net neutrality
rules, the company has called on legislators to establish new laws to
regulate the Internet.

New Service Aims to Ease B2B Tech Purchasing Process
TechTarget has launched Deal ScoreCard, a quarterly report designed to
help B2B technology executives make better purchasing decisions. Deal
ScoreCard covers 20 technology product market segments across the
storage, data center, cloud, and end-user computing enterprise
technology markets. It leverages proprietary buyer-generated data across
four categories.

Salesforce's Triangulation Strategy
Partnerships may be playing the role usually reserved for M&A activity
in the CRM world right now. Generally a company makes a purchase when it
wants to capture the benefits of another business' R&D or established
market base. However, at the moment it appears that the desirable
targets are too big to swallow, and the result is more partnering
between the big guys and the really big guys.

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