Kamis, 05 April 2018

E-Commerce Minute

E-Commerce Minute: Thursday -- April 5, 2018

The E-Commerce Times -- E-Business Means Business
Part of the ECT News Network

Headline Scan
The Danger of Underestimating Your Brand's Value
Many Small Businesses Take DIY Path to Mobile Apps
Digital Disruption
4 Ways SMB Etailers Can Manage Facebook Fears

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Today's Story Highlights

The Danger of Underestimating Your Brand's Value
A solid brand is key to business success, but over the years I have seen
many companies try to commit suicide by killing the brand identities
they spent so many years and so much money creating. Many are now gone.
Others are still around, but in a weakened position. You must give the
customer a compelling, emotional reason to want to be connected to your

Many Small Businesses Take DIY Path to Mobile Apps
Nearly half of all the small businesses that participated in a recent
survey said they handled their mobile application development in house,
in part to cut costs and speed time to deployment. Forty-six percent
used in-house staff to develop critical mobile applications in an effort
to drive new business. Forty-one percent used freelancers or consultants
to develop mobile apps.

Digital Disruption
Andrew McAfee and Erik Brynjolfesson, who teach at MIT's Sloan School of
Management, started writing about the impact of artificial intelligence
and machine learning almost a decade ago. Their early books provided
deep insights into the way the era we live in would unfold. A lot of
their ideas were on display last week at TrailHeaDX: The Salesforce
Developer Conference in San Francisco.

4 Ways SMB Etailers Can Manage Facebook Fears
Many SMBs, especially etailers, conduct a substantial amount of their
business on Facebook. Eighty percent of U.S. businesses with 250
employees or less use Facebook for marketing, suggest results of a G2
Crowd survey eMarketer cited in a report released last month. Seventy-
one percent of 351 U.S. businesses with 500 employees or less used
social media, a Clutch survey found.

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