E-Commerce Minute

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E-Commerce Minute: Tuesday -- April 24, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
5 Ways to Build Community Around Your Brand
Honesty Proves Best Policy for Closing B2B Deals: Study
Federal Programs to Spur Private Sector IT Engagement

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Today's Story Highlights

5 Ways to Build Community Around Your Brand
Building a community around a brand is an important part of being
successful in e-commerce. "Community solidifies the relationship between
your brand and your customer," said e-commerce consultant Ian Rhodes.
"It creates loyalty. Whilst the majority of retail brands are seeking
people to buy from them, the community-minded brand invites people to
buy into their brand."
http://www.ecommercetimes.com/story/85298.html

Honesty Proves Best Policy for Closing B2B Deals: Study
Vendors have a better shot at closing deals for large-scale B2B software
purchases when they are upfront and honest about the quality of their
products, a new study suggests. There is a bit of a trust gap between
what is promised in negotiations for these deals and what actually is
provided, indicates the poll of more than 650 technology vendors and
buyers.
http://www.ecommercetimes.com/story/85297.html

Federal Programs to Spur Private Sector IT Engagement
The U.S. government has launched two new programs designed to modernize
and upgrade IT performance at federal agencies. Each program will
involve significant participation of private sector providers as both
advisors and contractors for IT equipment and services. The first
program involves the creation of a federal Information Technology
Modernization Fund to facilitate IT investments.
http://www.ecommercetimes.com/story/85293.html

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