Editor's Pick: AI-Based Customer Data Platform Supports ABM Operations

AI-Based Customer Data Platform Supports ABM Operations

David Jones Apr 28, 2018 5:00 AM PT

Lattice Engines, a provider of account-based marketing tools driven by AI, has announced the launch of Lattice Atlas, calling it the first customer data platform for ABM. The new platform synchronizes all customer data across a single, integrated view, making it easier for customers to see their data, no matter the source. Customers often have to view data across multiple tools and workflows. [More...]

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