E-Commerce Minute

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E-Commerce Minute: Tuesday -- April 17, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Facebook Peddles Future Behavior Data to Advertisers
Zuora Takes It to the Big House
Reining In Data-Crazed Tech Companies

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Today's Story Highlights

Facebook Peddles Future Behavior Data to Advertisers
Facebook reportedly has developed a new advertising service designed to
predict the future behavior of consumers. The service uses FBLearner
Flow, an artificial intelligence prediction engine the company
introduced in 2016. The technology enables companies to target people
based on decisions they haven't yet made. The data the new service taps
is aggregated and anonymized.
http://www.ecommercetimes.com/story/85280.html

Zuora Takes It to the Big House
After nearly a decade of company building, Zuora last week went public,
valuing itself on the open market at roughly US$2 billion after gaining
43 percent on its first day of trading. Those outlines don't reveal the
importance of Zuora generally, and subscription billing systems in
particular, to the rapid evolution of the subscription economy and CRM.
http://www.ecommercetimes.com/story/85281.html

Reining In Data-Crazed Tech Companies
Facebook has been in seriously hot water for its data monetization model
almost from the firm's beginning. The Cambridge Analytica, election
meddling and fake news scandals have turned up the heat. Facebook's
problems aren't limited to the public and government backlash that spans
several countries; the firm faces potentially devastating legal threats
too.
http://www.ecommercetimes.com/story/85278.html

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