E-Commerce Minute

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E-Commerce Minute: Wednesday -- August 22, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
5 Steps to a Riveting Company Story
Oracle's Bad Boy Image
Optymyze SVP Arturo Bentin: Give Your Salespeople Options
Don't Be So Sure AI Is Cybersecurity's Silver Bullet
Oracle Confronts Lawsuit on Its Path to the Cloud
Google One Paid Storage Now Open to All US Users

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Today's Story Highlights

5 Steps to a Riveting Company Story
Telling an engaging and effective story is vitally important for the
success of a business. A good story draws people in, fosters loyalty,
and brings your brand alive. "It's important for brands to tell their
story because story is what actually resonates with humans," said Nathan
Young, storytelling communication instructor at Storytelling Consultant.
"We're hardwired to remember stories."
http://www.ecommercetimes.com/story/85523.html

Oracle's Bad Boy Image
No one at Oracle will ever be nominated for sainthood, and that's
probably OK with them. Over the years the company has developed a bad
boy image that in some cases is richly deserved, while in others it has
been embellished by events. Much derives from the brash doings of
founder and longtime CEO (now CTO) Larry Ellison, who may be a charter
member of the "never explain, never complain" club.
http://www.ecommercetimes.com/story/85521.html

Optymyze SVP Arturo Bentin: Give Your Salespeople Options
If you want to boost sales performance, "there are a few things to think
about," said Optymyze SVP Arturo Bentin. "One is, what behaviors are you
trying to drive? When you're talking about sales performance, you're
talking about a lot of things. You need to think about the metrics and
the tools you can use to drive those specific behaviors in your
salesforce."
http://www.ecommercetimes.com/story/85518.html

Don't Be So Sure AI Is Cybersecurity's Silver Bullet
There's a lot of hype around artificial intelligence as the greatest
thing since sliced bread, but will AI really help with cybersecurity?
Criminals who run cybercriminal businesses also are capable of using the
AI to commit crimes. It's logical that if one person is smart enough to
develop cyberprotection technologies that utilize AI, then thoughtful,
creative criminals can use it too.
http://www.ecommercetimes.com/story/85519.html

Oracle Confronts Lawsuit on Its Path to the Cloud
The City of Sunrise Firefighters' Pension Fund has sued Oracle, alleging
that its executives lied about the company's successes in the cloud and
engaged in coercion and threats to sell its cloud products, "creating an
unsustainable model that fell apart." The plaintiff apparently is
seeking class-action status for the suit. Oracle has called the suit
meritless and said it would defend against it.
http://www.ecommercetimes.com/story/85517.html

Google One Paid Storage Now Open to All US Users
Google has announced the availability of Google One as a storage upgrade
option for people in the United States. The option will become available
in other countries within the next few weeks. Users with paid Google
Drive storage plans automatically were upgraded to Google One in the
past few months, noted Pavni Diwanji, VP of Google One. Google One plans
begin at $1.99 for 100 GB.
http://www.ecommercetimes.com/story/85511.html

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