E-Commerce Minute

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E-Commerce Minute: Thursday -- August 9, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
The Wiggly Line Between Journalism and PR
AI-Driven Marketing Offers High Hopes to B2B Firms
Block to Be Salesforce Co-CEO With Benioff
5 Practical Tips for Crowdfunding Success
The Social Utility 2

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Today's Story Highlights

The Wiggly Line Between Journalism and PR
The line between journalism and public relations can be fuzzy, and news
organizations have wrestled with that problem for some time. However,
that line recently has become more blurred than ever, with some
publications enlisting armies of nonprofessional scribes to satisfy an
insatiable appetite for content. It's easy to understand why the problem
has mushroomed.
http://www.ecommercetimes.com/story/85496.html

AI-Driven Marketing Offers High Hopes to B2B Firms
Versium has announced a partnership with LiveRamp to launch artificial
intelligence-powered B2B audience segments,as part of a new business-to-
business data management platform. The partnership will let companies
perform online targeting of offline business professional data that
often is housed within their own CRM systems. LiveRamp customers will
get access to Versium's modeling engine.
http://www.ecommercetimes.com/story/85493.html

Block to Be Salesforce Co-CEO With Benioff
There are many interpretations of Salesforce's elevation of Keith Block
to serve as co-CEO with Marc Benioff. Block has been the company's vice
chairman and president for several years, and the elevation could be a
recognition of the obvious -- he's been doing the job without the title
for a while. However, Salesforce and Benioff are well known for getting
added mileage from any move they make.
http://www.ecommercetimes.com/story/85494.html

5 Practical Tips for Crowdfunding Success
"Crowdfunding is more than just the money," remarked Justin Giddings,
CEO of The Kickstarter Guy. "In some ways, it is the perfect laboratory
to explore and develop the market viability of your project. If you can
launch a new brand and attract thousands of people within a short time
frame, it becomes a mile marker of the consumer readiness of the
product."
http://www.ecommercetimes.com/story/85490.html

The Social Utility 2
Social is nearing the end of its "hypecycle," the phase during which an
innovation is seen as everything from a cancer cure to free lunch. Most
of the claims prove baseless, but then something curious happens. Users
take another look and discover some things that the innovation is good
for. There's a really good case to be made for a technology that helps
you keep in touch with your 200 besties.
http://www.ecommercetimes.com/story/85491.html

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