E-Commerce Minute

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E-Commerce Minute: Tuesday -- August 7, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
5 Practical Tips for Crowdfunding Success
Leveraging Blockchain for B2B E-Commerce
E-Sports Pioneers Are Making It Up as They Go
What Your CRM Data May Not Be Telling You
Kroger Gets Into Online Grocery Shopping Act

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Today's Story Highlights

5 Practical Tips for Crowdfunding Success
"Crowdfunding is more than just the money," remarked Justin Giddings,
CEO of The Kickstarter Guy. "In some ways, it is the perfect laboratory
to explore and develop the market viability of your project. If you can
launch a new brand and attract thousands of people within a short time
frame, it becomes a mile marker of the consumer readiness of the
product."
http://www.ecommercetimes.com/story/85490.html

Leveraging Blockchain for B2B E-Commerce
Worldwide spending on blockchain will hit $1.5 billion this year --
twice as much as in 2017 -- and it will total nearly $12 billion in
2022, according to IDC. The technology is expected to have a five-year
compound annual growth rate of 73.2 percent. Cross-business
collaboration and interoperability have emerged as key aspects in the
technology's growth.
http://www.ecommercetimes.com/story/85488.html

E-Sports Pioneers Are Making It Up as They Go
A major "sporting event" aired on ESPN, Disney XD and ABC last weekend.
It wasn't the recently completed FIFA World Cup, the finale of the Tour
de France or the MLB All-Star Game. It was the Overwatch League Grand
Finals -- the biggest e-sports championship to date. Much of the
competition was "broadcast" via the online service Twitch, but on July
11 the Overwatch League announced a new deal.
http://www.ecommercetimes.com/story/85485.html

What Your CRM Data May Not Be Telling You
The ability to collect massive amounts of data represented a huge leap
forward in customer service and communication when CRM first hit the
market as a marketing, sales and data management tool. However, CRMs
aren't a holy grail. Data management is one thing. Using data to
understand what customers really need -- not just what you think they do
-- and how to engage them is another thing entirely.
http://www.ecommercetimes.com/story/85487.html

Kroger Gets Into Online Grocery Shopping Act
The Kroger Co. has launched Kroger Ship, a direct-to-consumer e-commerce
platform. Ship debuted in four markets: Cincinnati; Houston; Louisville,
Kentucky; and Nashville, Tennessee. The service will be rolled out to
additional markets over the next few months. During the first phase of
Kroger Ship, customers will be able to shop from a curated selection of
thousands of products.
http://www.ecommercetimes.com/story/85484.html

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