| Vivian Wagner Aug 22, 2018 5:00 AM PT | |
 | Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. "It's important for brands to tell their story because story is what actually resonates with humans," said Nathan Young, storytelling communication instructor at Storytelling Consultant. "We're hardwired to remember stories." [More...] |
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 | Microsoft Foils Russian Attack on GOP Think Tanks Microsoft has torpedoed websites designed to steal credentials from visitors to two Republican Party think tanks. The malicious websites were among six the company took down last week. A group of hackers affiliated with the Russian military created the sites, according to Microsoft. It apparently was the same group that stole a cache of email from the DNC during the 2016 presidential campaign. [More...] |
 | New B2B Tool Aims to Lower Overhead, Raise Profits Atlatl Software has unveiled its bCommerce Visual Configurator, which gives manufacturers access to the company's 3D Visual Configurator via Web browsers. B2B buyers can use it on manufacturers' websites to make selections and pass them on to the manufacturers' sales reps in real time. Customer and configuration information in bCommerce is captured in Atlatl's QuoteBooks Cloud. [More...] |
 | Optymyze SVP Arturo Bentin: Give Your Salespeople Options If you want to boost sales performance, "there are a few things to think about," said Optymyze SVP Arturo Bentin. "One is, what behaviors are you trying to drive? When you're talking about sales performance, you're talking about a lot of things. You need to think about the metrics and the tools you can use to drive those specific behaviors in your salesforce." [More...] |
 | 5 Important Healthcare Cloud Security Factors to Weigh The healthcare cloud has been growing incredibly, becoming an ever-more-important element of health information technology, or HIT. There are many reasons why the HIT cloud has been becoming more prominent, such as research and development and collaboration. Since the cloud has been expanding so rapidly, this may be a good time to reconsider security. [More...] |
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